Callaway Golf Co. In 1982, Ely Reeves Callaway had bought his small wedge and putter golf business and called it Hickory Stick USA and created clubs that were enjoyable for the average golfer. He called these clubs the Demonstrably Superior and Pleasingly Different (D SPD) clubs. This was a code he had always lived by. The family of Ely Callaway are not involved with the company today because he was told to choose his successor, and had chose Ron Drapeau.
He is a man who only shared the same vision and thought of golf, but also had the skills as a leader to continue his wonderful golf company. The goal was to make a good product and tell the truth about the game. In those days Ely would provide them to his customers personally in the back of his Cadillac. He made sales calls and talked to pros, amateurs, and those who came to be known as an average golfer. Finally, Hickory Stick USA came to be knows as Callaway Hickory Stick U. S.
A, and not too long after that, Callaway Golf. By 1985, the company moved from the California desert to its coastal Carlsbad home. Which is presently the main headquarters of the company today as well. This was where he saw opportunities in undeveloped land, along with a talented labor force fueled by the nearby aerospace industry. Around that same time he met and lured a man named Richard C. Helmstetter away from a successful career designing high-end pool cues in Japan.
Mr. Helmstetter and his R&D team designed and created a larger, more forgiving stainless steel driver. Today, there are a total of 2, 600 employees working with the Callaway Golf Company. Celebrities such as Bill Gates, Kenny G.
The Business plan on Callaway Golf Company Industry Sales
Callaway Golf Company- Written Case Assignment Section I. Summary Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this ...
, Celine Dion, and Alice Cooper uses the latest technology of Callaway Golf. Even the pros such as, Annika Sorenstam, Charles Howell III, and Phil Mickelson use Callaway Golf as well! It had eventually become one of the biggest names on the tour. Mr. Callaway had once stated, ” We feel we have been extremely fortunate in our success as a company so much so that we would like to give something back to the community that helped make us so successful.” Therefore in 1993, they have donated $1 million. They were established with the mission to improve the community where Callaway Golf employees work and live.
This was the same year that has signed an amateur golfer at the time, Annika Sorenstam, as a staff professional. The original Big Bertha Driver was the first driver she ever used in competition. Through the years, and through Great Big Bertha II and beyond, she has gone on to become one of the game’s most dominant player! She is currently ranked the number one woman golfer! Every year the company comes up with new golf equipment, and clubs. Technology basically gets better and better with new and fresh ideas. Callaway is combined with other companies that you probably did not know that Callaway Golf owns. Such as the Odyssey Putter, Ben Hogan, Strata Brands, and the Top Flite golf ball.
The Odyssey putters became a part of the Callaway family in the year of 1997. After two short years being a part of the golf ball market, the Callaway golf ball became the #2 ball in tour and a serious competitor in the marketplace with revolutionary advances like the HEX Aerodynamic cover pattern. Two months after naming Ron Drapeau, Mr. Callaway passed away at the age of 82 after being diagnosed with pancreatic cancer. Today, in 107 countries and 29 languages, Callaway Golf is led by Ron Drapeau and continues to build upon Ely Callaway’s vision..
