In 1890, Canadian pharmacist and chemist John J. McLaughlin of Enniskillen, Ontario opened a carbonated water plant in Toronto. McLaughlin was the oldest son of Robert McLaughlin, founder of McLaughlin Carriage and McLaughlin Motor Car. In 1904, McLaughlin created Canada Dry Pale Ginger Ale; three years later the drink was appointed to the Royal Household of the Governor General of Canada, and the label featuring a beaver atop a map of Canada was replaced with the present Crown and shield. When McLaughlin began shipping his product to New York in 1919, it became so popular that he opened a plant in Manhattan shortly thereafter. After McLaughlin’s death, the company was run briefly by Sam. P. D. Saylor and Associates bought the business from the McLaughlin family in 1923 and formed Canada Dry Ginger Ale, Inc., a public company.
Canada Dry’s popularity as a mixer began during Prohibition, when its flavor helped mask the taste of homemade liquor. In the 1930s, Canada Dry expanded worldwide, and from the 1950s onward, the company introduced a larger number of products.
Norton Simon took a interest in the company in 1964, and it merged with Simon’s other holdings, the McCall Corporation and Hunt Foods, to form Norton Simon Inc. Dr Pepper bought Canada Dry from Norton Simon in 1982. In 1984, Dr Pepper was acquired by Forstmann Little & Company, and Canada Dry was sold to R. J. Reynolds’ Del Monte Foods unit to pay off acquisition debt. RJR Nabisco sold its soft drink business to Cadbury Schweppes in 1986.
The Research paper on Case Study – Grey Advertising Canada Dry Account
For the first stage of research in depth interviews were employees to generate the ideas, directions and question wording is to be used in the second stage of the research. These interviews could last for up to two or three hours. We feel to obtain or generate better ideas; directions and question wording for the second phase a focus group to study would have yielded the better results. The main ...
Today, Canada Dry is owned by Dr Pepper Snapple Group, which spun out of Cadbury Schweppes in 2008