How are nonverbal signals sent by casual dress in the workplace? Business Communication Apr 11, 2005 How are nonverbal signals sent by casual dress in the workplace? The phenomenon of casual dress in the business place has come full circle. Many companies are now moving away from casual dress. Many business leaders have come to realize that the nonverbal signals sent by casual dress, conflict with the image the company is attempting to portray. A trend that was seeing more and more companies opting for casual dress, now has companies considering a complete withdraw from this popular business fashion.
Companies will need to completely overhaul their dress codes if casual dress is to survive. The History The concept of business casual dress began in the early 1990’s in Silicon Valley, California. In the beginning, it was a method of getting out of those hot suits in the summer, allowing people to be more comfortable in their work environment. It was expanded to console or placate workers during hard times.
“Casual Fridays were introduced, experts say, to improve morale among cynical white-collar folks who saw their coworkers falling like flies during the layoffs of the 1980 s and early 1990 s. Generally, the casual look was never meant to replace traditional Monday-through-Thursday business attire” (McPherson, p. 134).
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With the growing number of corporations taking over small businesses, and the belief that becoming a proprietor is associated with being wealthy, one must decide which type of business to become involved with. There are several differences between these two types of business. A corporation is a business organization having a continuous existence independent of its members (owners) and power and ...
Business casual was hyped as an employee benefit. The casual experiment quickly gained popularity. The attitudes toward casual dress began as positive and at its peak in the mid 1990’s the business industry reported that 63.
7% of all businesses were allowing some form of casual dress (Cotton, Inc. , 1997).
Positive Thinking Whether true or perceived, some businesses and workers have stated a positive outcome to casual dress. “Some of the more commonly touted benefits include improved employee morale, a lack of cost to the employer, increased worker productivity, more open communication between staff and managers, cost savings to employees because casual business wear is less expensive, and improved work quality (Gutierrez & Freese, 1999).
Casual dress was received so well by the employees that most companies thought they had tapped into the morale gold mine. “Take Morgan & Finnegan LLP, a Park Avenue law firm in New York.
It started a Casual Friday routine during the summer of 1998. It was so well received the firm decided to allow business casual for the summers of 1999 and 2000. Then, in September of 2000, the firm opted for business casual every day.” (Cotton, Inc. , 2001) It was perceived that higher morale would bring higher productivity. Negative Perceptions Even though there are positive outcomes to a casual dress program, there are negative perceptions by all those involved; employers, employees and customers. The nonverbal signal sent by employees involved in casual dress programs has had a negative impact on the entire program.
“The relaxed dress code regrettably, in my opinion and in the opinion of others, has possibly been taken too far. Many individuals seem less conscious of their image in the workplace. Some employees come into the workplace dressed more for a Saturday outdoor gathering or an evening event rather than for work. Business casual does not mean jeans, tennis shoes, halter-tops, and baseball caps. Some businesses are considering eliminating the casual dress code because employees have been extremely lax or negligent with their apparel.” (Allen, 2003) Casual dress has an effect on every business where professionals interact with people. “A physician’s appearance serves as a powerful, nonverbal symbol that affects communication between doctor and patient.
The Essay on Casual Dress Days
CASUAL DRESS DAYS INTRODUCTION Many businesses have begun using a casual dress policy on certain days. Implementing dress-down days may be an effective way to boost employee morale. The question that seems to pop up too often is whether dress-down days are a benefit or burden to the company. Many companies have adopted Friday as a casual or dress-down day, while others have made casual business ...
Patients react negatively to jeans, athletic shoes and socks, scrub suits, clogs, prominent ruffles, dangling earrings, and excessive aftershave lotion or perfume.” Many derogatory perceptions have increasingly been associated with casual dress. People are alleged to be less professional, less of a team player and even more likely to sexually harass the opposite sex. As the popularity in casual dress programs grow, business productivity has fallen. The fear is that the company’s image will be affected also.
“It is interesting to note that many respondents on both sides of the question linked issues of dress to productivity. Many of those who felt it is not a good idea to have a dress down day commented that a casual dress style would inspire casual or sloppy work. Additionally, there was a concern that casual dress could turn into sloppy dress.” (Emily Post Institute, 2003) Most fears initially outlined by the skeptics have actually come to pass; the perceptions are becoming reality. The Problem and How to Fix it The problem is that companies are not looking at the big picture; they are not standing back and taking a look at what adopting a casual dress code means for the company and its customers. It doesn’t realize the hard work that must go into the planning and monitoring phases of the development. Planning the company’s dress code compares to preparing the company’s image and how it will be perceived by the world.
“Many employers have had difficulty in formulating clear dress code rules for corporate casual, especially for women. At one New York-based service firm, a female employee commented that “Casual Fridays are the hardest days to dress for, because the dress code is vague and confusing. (Cotton, Inc. , 1997) Mistakenly, the policies covering casual dress are left to the employee’s discretion. Businesses have realized over time that if left to their own devices many employees will take advantage of the casual dress policy. “This may seem like common sense, but too many times we ” ve seen employees take the concept of casual days a bit too far.
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Data Warehouses MGT 327 April 13 th, 2004 In the past decade, we have witnessed a computer revolution that was unimaginable. Ten to fifteen years ago, this world never would have imagined what computers would have done for business. Furthermore, the Internet and the ability to conduct electronic commerce have changed the way we are as consumers. One of the upcoming concepts of the computer ...
An employee I know equated the casual look with the unshaven, disheveled, rolled-out-of-bed, ready-to-wash-the-car look.” (Cotton, Inc. , 2001).
Conclusion Casual dress and negative nonverbal messages have become synonymous. Businesses will have to work fast and hard at setting policies to ensure their images are not tarnished any further. The concept of casual dress is one that will only work if a dress code is established and then policed. References Allen, F.
L. (2003, December).
Dress for the Occasion: Your Attire – Your Image. Retrieved April, 5 2005, from web Inc.
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Corporate Casual Daze? . Retrieved April 5, 2005, from web Inc. (2001, November 1).
Casual Dilemma. Retrieved April 5, 2005, from web Post Institute (2003).
Many businesses today have a ‘Dress Down Friday’ policy. Do you think this is a good idea? . Retrieved April 5, 2005, from web T. , & Freese, R.
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Benefit or burden? Dress-Down Days. Retrieved April 5, 2005, from web W. (1997, March).
‘Dressing Down’ in the Business Communication Curriculum.
Business Communication Quarterly, 60 (1), 134-146. Taub, S. , & Parsi, K. JD, PhD (2003, Feb).
The Trend Toward Casual Dress and Address in the Medical Profession. Retrieved April 5, 2005, from web.
