An Overview Of Centrus Desktop Components Centrus Desktop uses a flexible, modular design that lets you license any or all of the components your organization needs. You can choose among the following The Data Locator module scans your data and identifies name elements, address elements, and a user-defined expression (such as e-mail address, phone number, customer number, or Social Security number).
It then quickly and accurately outputs the information to fields of your choice. The Data Locator also identifies ethnicity and gender, and can generate appropriate salutations for your mailings. It includes a user-extensible dictionary which allows you to add additional name information, tailoring the Data Locator to your specific The Address Coding module cleanses addresses to the highest level, exceeding the U.S. Postal Service CASS and Canadian Post Corporation (CPC) SERP standards. Since Centrus Desktop is CASS and SERP certified, youre assured that mailings will be correctly delivered. With over 20 million addresses changing every year, our bimonthly updates ensure the integrity and effectiveness of your valuable As Centrus Desktop corrects addresses, it incorporates a comprehensive address-level geographic coding function specifically designed to spatially enable your data.
This process adds key components to each database record including latitude, longitude, Census tract, block group, and more. The Demographic Coding module appends valuable demographic variables and cluster codes to your existing databases. Knowing your customers habits and lifestyles is critical to understanding them. Once you identify who your customers are, you can use this information to target your marketing efforts to similar groups or households, increasing your chances of reaching the correct audience. Standard 1990 Census Demographics are included as a basic feature of the Demographic Coding module. Sagent also offers current year and five-year projected block group demographics and cluster codes at a ZIP+4 level from consumer demographic firms including National Decision Systems and Claritas. Cluster codes provide a simple way to identify, understand, and target consumers.
The Essay on Steps Involved in the Data Preparation Process
Editing involves reviewing questionnaires to increase accuracy and precision. It consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses. Responses may be illegible if they have been poorly recorded, such as answers to unstructured or open-ended questions. Likewise, questionnaires may be incomplete to varying degrees. A few or many questions may ...
