The Nineties appeared as a powerful decade that seriously influenced the trends in societies and lifestyle. From the fashion industry to the world of music, almost every field has experienced amazing developments, improvements, shifts and transformations. Moreover, technology has been the main tool that permitted the spread of these new trends all over the world. The flow of information that the internet generated in society has changed the way we live today.
From airline tickets to food, almost every good and service can be found just a click away. To begin with, one of the fields that experienced the greatest revolution is the fashion industry. New brands have arisen and established themselves as new icons of our market and lifestyle. Versace clothes, Gucci sunglasses or Louis Vuitton accessories have reached worldwide prestige and sometimes ridiculous prices.
However, because of the great status these brands acquired through the media, people will pay one thousand dollars for a pair of shoes, four hundred for a pair of sunglasses or fifteen hundred for a leather bag. These few examples show the influence that these brands have had over the market and over vanguards some people follow. Secondly, music is another field that has gone through several modifications due to the discovery and exploration of new rhythms, styles and sources. Electronic music stands as one great example of a new branch of music that succeeds all over the world. The spread of this new sound has of course been possible due to the growth of the internet.
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Napster, a gigantic database that permitted users to download or upload songs, allowed the fast spread of music to every continent. Imagine teenagers in Peru downloading Madonna’s songs, or Chinese citizens listening to some Canadian pop artist. This is what the internet generated, and the massive exponential growth of this tool produced new cultural horizons and reduced several world boundaries. Once again, this shows the great impact that technology produces every time a new tool is introduced into the market. The film industry also fits in the category of transformed trends. New technologies in visual effects gave place to incredible films or scenes that were thought impossible to the human eye.
One recent example that revolutionized the visual effects field is the movie “The Matrix.” People dodging bullets and flying over skyscrapers were possible due to the amazing development of software and techniques in design and programming. The line between real and fantastic has been redrawn. Constant developments and improvements turn fantasy appear as reality. And this generates the massive attraction of viewers towards new films and stories that frequently appear on the big screen.
The imagination and creativity of producers is now absolutely enlarged by the innumerable possibilities that new technologies offer. In general, the new developments in all these fields show a new lifestyle. Different customs, habits and behaviors redefine our way of life. New trends shape the way we live and sometimes we do not even realize until we take some time to analyze the huge and deep changes we are going through.
Metamorphosis is a proper way to define what is happening to our society. Constant developments and new tools appear to simplify our daily life. Undoubtedly, these trends will continue to develop in the near future, probably causing not only positive effects but also negatives. As time goes by, we become much more dependent on the new technologies to develop our everyday life. Furthermore, instead of using technology as a tool to make life easier and more pleasant, we become slaves of it.
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The changing technology in housing in the post-war period such as the introduction of new, more efficient designs that focused on functionality and minimal details improved the Australian way of life. The use of these designs made housing affordable for lower-class families. The new designs also persuaded Australians to reject conservative values of previous periods and embraced the idea of ...
Besides from our dependency on technology, another trend that is developing and will be more influential in the future is the difficulty for consumers to remain updated. Technology goes so fast that it seems impossible to catch up with every constant innovation that the technological market presents. To exemplify, take the case of computers. Everyday an improved computer hits the market leaving consumers with no material time to follow these constant advances. To conclude, the nineties have completely influenced the trends in societies and lifestyle. The incredible advances in the technological field triggered enormous changes in the fashion, film and music industry.
The internet favored the flow of information throughout the five continents, creating new horizons and reducing world boundaries. The nineties gave place to a wave of new trends that shape the way we live today.