Chocolate Chip Cookie The delicious smell of chocolate chip cookies is known to everyone across the nation. Americans thrive on deserts and chocolate chip cookies happen to be one of the many favorites. As there are many different types of deserts, there are also many different brands of chocolate chip cookies. Most Americans have their own preferences about which chocolate chip cookie they consider the best. I made it my goal to go out an find the best chocolate chip cookie by surveying people and testing three popular brands of cookies for flavor, chewiness, and appearance. The three chocolate chip cookie brands tested were Chips Ahoy!, Keebler’s Original Soft Batch, and Cub Foods brand.
The three brands were rated on a scale from one to three (three being the best, one the worst) on their flavor, chewiness, and appearance. To score a three on flavor the cookie had to taste delicious and melt in your mouth like ice cream outside on a hot summer day. To score a three on chewiness, it had to be very soft like dough and take a long time to finish. Finally, to rate a three on appearance the cookie had to be very appealing to the taste tester and look delicious to eat. The brand of cookies that scored the highest in each category, I crowned the best chocolate chip cookie in America. As everyone knows in order to be the best cookie, the cookie has to have amazing flavor.
The Term Paper on Creating a Brand Using the Low-Budget Route: Choco-Energy
1. Introduction According to Mintel (2012), 49% of chocolate users stated that if the price of their favorite bar rises they would cut back on chocolate. In addition, 68% of 16-24-year-olds full-time students consider that everyday low price is one of the main factors that they would consider for a brand (Mintel, 2012). Furthermore, for those DEs and households are also the most likely groups to ...
I asked my family members to volunteer and taste test each brand of cookies and rate them on a scale from one to three for their flavor. My family members ate each cookie and checked off which brand they preferred. The results show the brand of cookie with the best flavor was Keebler’s Original Soft Batch. Taste testers enjoyed the rich and smooth chocolate in the cookie. The cookie with the second best flavor was Chips Ahoy! brand cookies. Taste testers liked this cookies similarity to cookie dough, but did not enjoy the flavor as much as Keebler’s Original Soft Batch. The cookie with the worst flavor was the Cub Foods brand cookies because their taste was fake and stale.
After looking at these results I found Americans prefer the flavor of Keebler’s Original Soft Batch cookies to have the best taste. Another key ingredient in the best cookie has to be the chewiness. Everyone seems to like their cookies chewy, not hard. I had each of my family members eat each cookie and focus on how chewy each was. Then they chose which cookie they preferred to be the chewiest. The results show the chewiest cookie to be Chips Ahoy! brand. This cookie rated the best because of its everlasting chewiness in each bite.
Taste testers seemed to enjoy a cookie that took a while to consume. The cookie that had the second best chewiness was Keebler’s Original Soft Batch because my family enjoyed the chewiness of the cookie but thought it was a little too hard for their satisfaction. Results show that the cookie with the least chewiness was the Cub Foods brand cookie because it was very hard and taste testers did not like their cookies hard and crumbly. Overall, the chewiest cookie turned out to be Chips Ahoy! brand. The final criterion I tested for in each cookie was appearance. To be the best chocolate chip cookie, the cookie has to be appealing to the consumer.
Before eating the cookie, I asked my family members to look at each brand of cookie and pick the most appealing one by eye to test for appearance. The results show the most appealing cookie is Chips Ahoy! brand because of the many delicious visible chocolate chips. Taste testers chose the second most appealing cookie to be Keebler’s Original Soft Batch brand because of its unique freshly baked brown color. The least appealing cookie was shown in the results to be the Cub Foods brand cookie because of its burnt look. As you can see, Chips Ahoy! Brand is the winner, again, for the most appealing cookie. For many Americans it is very difficult to choose a favorite chocolate chip cookie simply because there are so many to choose from. According to my results, Keebler’s Original Soft Batch rated first in flavor, Cub Foods brand rated third in every category, and Chips Ahoy! brand swept the boards and rated first in appearance and chewiness taking the honor as the best chocolate chip cookie. So, the next time a sudden craving for that sweet smell and taste of a chocolate chip cookie comes along, pick up some Chips Ahoy! brand cookies. They are sure to satisfy everyone’s taste buds.
The Essay on Branding and brand management
What is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadbury’s best tasting chocolate ...
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