Table of Content Chocolate History3 1. Market Area3 2. Market Structure 3. Market 4. Market Dynamics 5. Market evolution 6. Market conjuncture 7. Demand and offer 8. Prices and tariffs 9. Imports and exports Chocolate History Chocolate has been used as a drink for nearly all of its history, but until the 16th century, no European had ever heard of the popular drink from the Central and South American people. It was not until the Spanish conquest of the Aztecs that chocolate could be imported to Europe.
Chocolate in its solid form was invented in 1847. Joseph Fry & Son discovered a way to mix some of the cocoa butter back into the dutched chocolate, and added sugar, creating a paste that could be modeled. The result was the first modern chocolate bar. Nowadays, chocolate has become one of the most popular food types and flavors in the world. Secret techniques in blending and roasting beans, traditional family recipes and creative interpretations, and innovative candy making techniques have been handed down from generation to generation. . Market Area Geographical chocolate consumption Romanian people are difficult to satisfy when it comes to sweets. The results of the survey undertaken by ISRA Center Marketing Research, show the fact that out of 3000 people interviewed, 2550 consume chocolate (85% ), and in what concerns other sugar products, only a number of 720 (26%) people prefer something else instead of chocolate. Most of them live in Banat but also Muntenia and Crisana.
The Essay on Stock Market People Money Buy
There were many problems that occurred as soon as WWI ended. Such as overproduction. Overproduction was going on all through the war, and it did not stop as soon as the war came to an end. The reason overproduction came into effect in the first place, was because america had to feed the soldiers and the allies, therefore, the goverment constantly pushed farmers to grow more crops. When the war was ...
On the other hand, people living in the Northern part of Dobrogea and in the mountain regions show a very low rate of consumption, due to difficulties in distribution. Although Romanian consumption is 1, 9 kilo per person, while in the EU the medium consumption exceeds 6 kilos annually, the Romanian market has been constantly growing since 2006. Depending on the region, chocolate consumption in the economic segment has a heavy impact in the rural district.
People from these regions/ parts of the country, in proportion of 70%, prefer to buy chocolate from small shops and butiques from their neighborhoods. In the rural district customers do not have a large variety of chocolate types from which to choose, mainly because small shops prefer to buy affordable brands to meet the need of people with low income, who live in those regions. The market stretches on the geographic territory of Romania, as the following map describes.
