The capital of fashion, Barcelona, is famous for its voguish clothing. Mango that is started in Barcelona is one of the most international companies in the world. This essay will begin with its organizational profile, then, it will follow with an outline of Mango’s history and finally, it will also describe Mango’s design and manufacturing process. Mango is a clothing manufacturing company which comes from Spain with headquarter located in Barcelona, Spain. Mango’s products include women’s and men’s clothing and accessories.
Mango is a privately owned company with 8600 employees throughout the world, which had 1700 stores in 100 countries that cover Europe, Australia, North America and other places in 2007. In the same year, it created international sales which reached $US1. 95 billion. What is more, it had had 78 stores in China by the end of 2007. Mango holds the value of harmony, humility and affection, aiming at having Mango shops in every city in the future which are set up all over the world. To achieve this goal, Mango has been devoting itself for many years.
Although Mango is successful at present, it had a hard long road to success. Dating back to 1984, Mango, a new fashion label was created by an immigrant from Turkey called Isak Andic. Its first and the only shop was situated in Barcelona, Spain. However, there was still a long way to go. Four years later, new systems of production stock control and distribution were established. Then, when it comes to 1992, Mango had opened 100th shops in Spain, which was really a big step during its spread. From then on, its international expansion began. At that time, there existed two shops in Portugal.
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In 1998, Mango managed to become the second largest exporter of textiles in Spain because of its rapid development. Later, Mango entered US market and 8 stores were set up in 2006. In the same year, Mango arranged its first fashion show in its headquarters, Barcelona. One year later, its new design centre: “EI Hanger” appeared in Barcelona while the largest one was in Europe. Meanwhile, it began commissioning designs from celebrities such as Penelope Craz. Later in 2008, a new men’s fashion brand called “HE”, which is abbreviation for Homini Emerito, came into being.
Mango succeeds so early due to its hard work. Up to now, it has been widely accepted by faddists. Mango made rapid progress in its short history, it devotes particular care to design all the time. Mango has four collections of new fashions every year. First of all, to make their clothes walk in the fashion front, the designers of Mango conduct researches such as investigating fashion trends and visiting fashion shows. Then, designers not only review fashion magazines, but also attend trade fairs.
The third thing is to select all of conceptions which have been collected and then designers decide on themes of this year. After that, it is necessary to select and decide on materials, then, designers make proper patterns which are sent to domestic and overseas garment manufactures. After the prototypes which are made by suppliers come into being, samples are sent back to Mango to be checked whether there is any problem. If not, prototypes are returned to manufacturers to make final products. Finally, products are sent to Mango stores around the world.
Many voguish shows about Mango’s new products this year will be held in order to advertise the clothes. All of those above form the design and manufacturing process of Mango. In conclusion, Mango is a successful Spanish clothing company with rapid development and constant creation. It began with its first shop in Barcelona. Then it expanded its branches gradually from 1984 to now on. It also forms its own design and manufacturing process. If it keeps pace with its present developing trend and innovation, Mango will surely achieve its goal and make a more brilliant future.
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