•ESPN2
ESPN2 launched on October 1, 1993, originally formatted as a more informal and youth-oriented channel than ESPN aimed at adults between 18 and 34 years of age, carrying a broad mix of event coverage from conventional sports (such as auto racing, college basketball and NHL hockey) to extreme sports (such as BMX, skateboarding and motocross).
The “BottomLine,” a ticker displaying sports news and scores during all programming that is now used by all of ESPN’s networks, originated on ESPN2 in 1995. In the late 1990s, ESPN2 was gradually reformatted to serve as a secondary outlet for ESPN’s mainstream sports programming.
•ESPN Classic
ESPN Classic is a digital cable and satellite television network that launched in 1995 as Classic Sports Network, founded by Brian Bedol and Steve Greenberg. ESPN Inc. purchased Classic Sports Network in 1997 for $175 million, rebranding the channel to its current name the following year. The channel broadcasts notable archived sporting events (originally including events from past decades, but now focusing mainly on events from the 1990s and later), sports documentaries and sports-themed movies.
The Essay on Sports And Media Events Into Time Frames While The Website
Mass Media Comparison Assignment I am going to do my comparison between the network of ESPN and ESPN's website. Both of these types of media are things that I use, and use quite often. For sports lovers' around, these medias supply the true answers to get all the days's ports and highlights. The sports station called ESPN (Entertainment Sports Production Network) is a channel that provides views ...
•ESPNews
ESPNews is a digital cable and satellite television network that was launched on November 1, 1996, originally focusing solely on sports news, highlights and press conferences. Since August 2010, the network has gradually incorporated encores of ESPN’s various sports debate and entertainment shows and video simulcasts of ESPN Radio shows, in addition to sports news programming (which since the 2013 cancellation of Highlight Express, consists mainly of additional runs of SportsCenter); ESPNews also serves as an overflow feed due to programming conflicts caused by sporting events on the other ESPN networks.
•ESPN Deportes
ESPN Deportes (Spanish pronunciation: [i.es.piˈen deˈportes], “ESPN Sports”) is a digital cable and satellite television network that was originally launched in July 2001 to provide Spanish language simulcasts of certain Major League Baseball telecasts from ESPN. It became a 24-hour sports channel in January 2004.
•ESPNU
ESPNU is a digital cable and satellite television network that launched on March 4, 2005, and focuses on college athletics including basketball, football, baseball and hockey.
•Longhorn Network
The Longhorn Network is a digital cable and satellite television network that launched on August 26, 2011, focusing on events from the Texas Longhorns varsity sports teams of the University of Texas at Austin. It features events from the 20 sports sanctioned by the Texas Longhorns athletics department, along with original programming (including historical, academic and cultural content).
•SEC Network
SEC Network is a digital cable and satellite television network that launched on August 14, 2014, focusing on coverage of sporting events sanctioned by the Southeastern Conference. Created as a result of a 20-year broadcast partnership between the two entities, the network is a joint venture between the conference and ESPN Inc. (which operates the network).
Other services
•ESPNHD
ESPN launched its high definition simulcast feed, originally branded as ESPNHD, on March 20, 2001. All studio shows based in Bristol and at L.A. Live, along with most live event telecasts on ESPN, are broadcast in high definition. ESPN is one of the few television networks with an all-digital infrastructure. Footage from non-HD sources is presented in 4:3 standard definition with stylized pillarboxing. Pardon the Interruption and Around the Horn began airing in HD on September 27, 2010, with the relocation of the production of both shows into the facility housing the Washington, D.C. bureau for ABC News.
The Essay on Advantages and disadvantages of sport shown on television
Over the recent years TV transmission of sports events have become remarkably popular all over the world and is now an essential part of modern society; but, as a consequence, it is having having great influence on live contests. Does it have a positive or negative effect? Are the best interests of sport pursued or is it a new way of making big money? I support the idea that the phenomenon of ...
ESPN, as with Disney/ABC’s other broadcast and cable networks, transmits HD programming in the 720p resolution format; this is due to the fact that ABC executives had proposed a progressive scan signal that resolves fluid and high-speed motion in sports better, particularly during slow-motion replays. In 2011, ESPNHD began to downplay its distinct promotional logo in preparation for the conversion of its standard definition feed from a 4:3 full-screen to a letterboxed format (via the application of the AFD #10 display flag), which occurred on June 1 of that year.
•WatchESPN
WatchESPN is a website for desktop computers, as well as an application for smartphones and tablet computers that allows subscribers of participating cable and satellite providers to watch live streams of programming from ESPN and its sister networks (with the exception of ESPN Classic), including most sporting events, on computers, mobile devices, Apple TV, Roku and Xbox Live via their TV Everywhere login provided by their cable provider. The service originally launched on October 25, 2010 as ESPN Networks, a streaming service which provided a live stream of ESPN exclusive to Time Warner Cable subscribers. ESPN3, an online streaming service providing live streams and replays of global sports events that launched in 2005 as a separate website, was incorporated into the WatchESPN platform on August 31, 2011.
•ESPN Plus
ESPN Regional Television (formerly branded as ESPN Plus) is the network’s syndication arm, which produces collegiate sporting events for broadcast television stations throughout the United States (primarily those affiliated with networks such as The CW and MyNetworkTV or independent stations).
The Essay on Entertainment And Sports Programming Network
1. In a succinct manner, describe what the ESPN brand means to consumers. ESPN stands for Entertainment and Sports Programming Network. Consumers associate ESPN with excellence in the sports entertainment business. ESPN satisfies the need for sports to customers. ESPN broadcasts by utilizing television, internet, radio and mobile. Television was step one for ESPN. ESPN was the first sports ...
ESPN Plus syndicates college football and basketball games from the American Athletic Conference, Big 12 Conference, Mid-American Conference, Metro Atlantic Athletic Conference, Sun Belt Conference and the Western Athletic Conference.
Objectives
ESPN’s use of marketing segments brings us to a second reason why ESPN is a typical business that is extremely successful in segmenting and targeting their markets. Concentrated targeting strategy. ESPN thoroughly takes one segment of the sports news market and targets their marketing efforts in that direction to ultimately control the market as a whole. Once again, examine the picture above. Take ESPN mobile as a example. ESPN mobile provides an accurate and convenient way to stay up to date on all your sports needs, especially for those business oriented males who are always on the run and have very few time to stay in touch with their favorite team. Or try ESPN radio, ESPN radio is broadcasted locally in your geographic region, which allows a “home team” bias to take place. This ensures your reaching your target sports fan market in that region rather than talk about the Champion New York Giants in the slums of New England.
Lastly, another prime example of ESPN’s used of segmenting and targeting their markets is their use of geodemographic segmentation. I believe this is what ESPN does best and one of the reason they’re an empire. It goes more into detail about ESPN radio, however, ESPN takes this strategy with their business as a whole. If you go to ESPN’s website, you’ll see right on the top you can pick a city. Either, New York, Boston, Chicago, Dallas or Los Angeles. In order to remain a top competitor in the sports broadcasting realm, ESPN can’t just broadcast generic sports news nation wide, even globally. You have to cover that areas sport team niche. Furthermore, ESPN is a global empire and serves sports fans in Latin America as well as Europe. In these continents, soccer or futbol to their native tongue, is their primary sport of choose. Therefore, it wouldn’t make sense for ESPN to play baseball (MLB) to their sports fan.
