“Compare the marketing campaign of Skyfall to that of Monsters’
Skyfall, directed by Sam Mendes was a huge box office hit, making over $20 million in the opening weekend alone. It was realeased November 9th 2012 and still manages to have people talking about it today. Skyfall premiered in London at the Royal Albert hall on October 23rd and grossed over $951 million worldwide. This was achieved due to the long hours and the large amount of money invested into making this film. Also the marketing campaign played a big part in this success, as It is the lifeblood that can either make or break a film. In this care; making the film. Skyfall along with every other film ever produced has 8 main parts to a marketing campaign: Posters; Trailers, TV spots, The Internet, PR and the press, Reviews, Track effectiveness of campaign and the Opening weekend.
Firstly, posters are designed to see the genre and the concept of the movie. They stand out as they are 2D, giving the audience time to read and really take in what the poster is telling them. They are strategically placed in spots that will attract the most attention, for example a bus stop sign which you would walk past everyday or a bus which you would see everyday. This Is a useful element to the marketing campaign because it brings awareness about the film. Also, the trailers help spread this awareness. They are produced and shown to the public in order to draw in the audineces attention. You would be able to get a feel of the film through watching the trailer, helping to sgive us a clear indication of what the genre will be. The next part is TV spots, which are created at the end of a production. The ain of these is to show the most interesting parts of a film in less than 10, 20, or 30 seconds.
The Term Paper on Peugot 206 Electric Cars Ad Campaign Ad Strategy part 1
peugot 206 electric cars - ad campaign - ad strategy Prior to developing an advertising strategy, preparing a creative brief, and preparing a costed media schedule I would like to comment a little on the history of Peugeot so that the customers as well as readers become aware of what this company is about. Peugeot is one of the oldest companies involved in the automotive industry today. Having ...
A form of multimedia, the internet plays a part in creating a marketing campaign. This is called viral marketing and is interactive, you can engage with the audience, and it also creates an element that people want to forward onto others. This would create a wider market allowing more people to hear and know about the film. PR and the press allow more people to hear about a film through things such as; newspapers, magazines, on the TV or the Radio, this is because we get to see other peoples views on the film. Furthermore, film reviews can also be on the TV, influencing our choice to see a particular film and just like tracking the effectiveness of campaign, both add to the success of a marketing campaign. This is because word of mouth is a powerful tool and the more people speak positivity about the film, the more people are going to want to watch it. Finally, the opening weekend of the film; Friday, Saturday, Sunday. The public are able to decide if the film is worth staying on for longer. If at the end of the weekend the box office revenue is low, the run may be restricted to fewer of smaller screens and may run for a shorter period of time. Whereas if the figures deem successful, the film will stay on and run will be extended.
Monsters, a British Science fiction film directed by Gareth Edwards is an example of a successful UK independent film. The film was released in the UK December 3rd 2010, two years before skyfall. Monsters deemed sucessful at the box office grossing $4,242,978 from worldwide ticket sales. However, although both Skyfall and Monsters were sucessful, the approach to their marketing campaign was slightly different. The distributer of Monsters focused mainly on the internet, replying on social networking sights for their film to catch on. This was due to a much lower budget $500,000 compared to a massive $2000,000,000 of Skyfall. Cinemas such as Vie and Cineworld helped the success of this film by setting up ‘infected locations’, which gave users access to the exclusive content from the film and chances to win random prizes. Cleverly building up a sense of excitement around the film before it was even released. Social networking sights such as ‘foresquare’ was effective at gaining this film an audience at little cost.
The Essay on Fashion Marketing Campaign
Marketing Campaign is John Varvados’ Fall 2012 campaign featuring English rockers Paul Weller (54) of The Jam and Miles Kane (26) of The Last Shadow Puppets. Dubbed “Rock n’ Roll Gentlemen” by Varatos himself, the campaign is a combination of traditional print and digital media for a high-end fashion line which promotes stylized design and usability for men, both young and old. In a world that’s ...
Skyfall did however have a much bigger budget and was able to afford a much more elaborate marketing campaign. They were also able to hire the top end of the Hollywood actors for example Daniel Craig. The distributer of skyfall was able to create an audience by the beer brand Heineken. Again Daniel craig Is shown staring in this advery wearing his everyday suit and tie taking a swig out the beer can. He finisished the advert by taking a sip from the iconic ‘shaken not stirred’ vodka martini. This trailer was produced and shown on TV, in cinemas before film showings and was easy to access on youtube. This advert was effective because we were able to get a feel for the main character before Monsters was released.
Both films were able to creative worldwide success, gaining them a big enough audience to ensure they made their money back. They did this by creating a marketing campaign different from one another.
