The target audience for a drink like Gatorade is young adults. Following the research step of the consumer purchasing tree, the next step would be the process of decision-making from the consumers stand point, this will lead to the products ability to serve the customer in form of product availability and people around that may sway the decision-making. The availability of the product when the consumer wants it is also important, for this reason a marketer must consider the who, when, why and where in the consumers decision-making process.
consumer behavior can also be affected by many other factors that will be discussed throughout our report. The most important thing a marketer has to be to segment the market appropriately with a product like Gatorade you have so many other competitors like PowerAde and Vitamin Water, the marketer needs to know which groups of consumers are more likely to purchase this specific product. In Gatorade’s case, the marketers are more likely to target men that are in to sports or men that want to consider themselves as big and strong.
Gatorade also needs to determine the positioning of the product in the market in regards to its competitors, there are so many energy drinks out there that Gatorade needs to state how there drink is better than those offered by others. This can only be done by understanding the consumers of the drink and satisfying their wants and needs, so they don’t have to go elsewhere to get what they want and need. Motivation, ability and opportunity are very important aspects of the success for a drink like Gatorade.
The Term Paper on Male Consumer Advertising, Buying Patterns, Market Research
Male Consumer Advertisements and Buying Patterns Market ResearchSmoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of ...
Motivation is what drives a consumer to take action; a person that is thirsty drives motivates a consumer to find a way to satisfy their thirst. In Gatorade’s case motivation does not take considerable behavior because Gatorade is not an expensive product and one can just go into practically any store and be able to find a bottle of Gatorade. One key factor that affects motivation when it comes to a product like Gatorade is its personal relevance on a consumer’s life, thus a consumer who is health-conscious will likely choose Gatorade because it has approximately 50 calories per 8-oz. erving. It generally comes in large portions, though, so a bottle will have 100 to 200 calories at most. The perceived risk can also determine if a Gatorade drink will be purchased or not, in this case a Gatorade drinker will not consider any of the attributes of the products to be risky; because the bottle contains all its nutritional facts so that lack of information cannot be applied, the low price also make the product low risk, but one important aspect that may change it is the brand differentiation, “what makes Gatorade better than the competitors? ”.
This is the most important task marketers have to convince the buyer. “Since Gatorade is a product that is basically used to relieve thirst, consumers don’t have many factors that affect their abilities to process information about Gatorade and make decisions about and engage in its buying, usage, and disposition of the drink. The final factor affecting whether motivation results in action is a consumer’s opportunity to engage in a behavior. Time, distractions, and the amount, repetition, and control of information all affect a consumers’ opportunity to process information.
Gatorade, like any other product, can be affected by the time pressures of consumers and distractions that might deter or delay them from purchasing a Gatorade bottle; but Gatorade has been successful in using many marketing communications and repeated advertisements to give consumers the opportunity to better learn about Gatorade What current Gatorade consumers have already learned about previously is referred to as knowledge content. Gatorade has already reached a state in which many people know much about the product, their advertisements and how to shop for Gatorade products.
The Term Paper on Red Bull Product Company Brand
I. RED BULL'S HISTORY. Corporate legend has it that in the early 1980 s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some very popular "energy drinks." With his (self-describe) "uncanny instinct for successful product innovations", he schlepped a small sample of energy beverages back to Europe along with a big idea. Then with a clear vision and a lot of scientific ...
Therefore, Gatorade consumers have high knowledge content about the products of the Gatorade brand. Gatorade has done a significant amount of work over the past couple of years to establish a well-known brand name and brand symbol. Most consumers recognize the brand symbol of a lightning bolt that is displayed in almost all Gatorade bottles. These consumers have also used some or most of Gatorade’s products more than one time. Consumers also need not only knowledge when purchasing a product but also need to use that knowledge to understand what matters the most to them.
Consumers look for three essential qualifications when purchasing beverages: safety (expiration), efficiency (taste/flavor), and price/familiarity. Expiration dates don’t necessarily pertain to Gatorade drinks because the drinks have a high shelf life and almost always sell much prior to the expiration dates. However, in the case of an expiration date, blame would be based on the retailer to pull any expired food or beverage product off of their shelves. Taste plays a big role in consumer behavior because people want to drink things that taste good and are good for them.
Gatorade offers an array of flavors for their consumers ranging from fruit punch to lemon to mango. The company had also stated from the launch in 1965 that the drinks have electrolytes making the drink provide you with a better performance for a workout. Familiarity is a quality that Gatorade has acquired over the years due to high knowledge content and positive feedback from consumers. Due to the high quality that Gatorade has provided over the years of great tasting beverages, consumers are familiar with the product and tend to repurchase the product.
Gatorade has many different purposes but the main objective of Gatorade along with many other performance beverages is to quickly rehydrate one’s body effiecntly and quickly. Marketing has helped Gatorade grow it brand and most consumers tend to believe what is on the bottle without doing extreme research. One way to examine the validity of Gatorade’s claims is by examining experimental. As noted the research has confirmed that for the most part the claims made by Gatorade are true. However it is important to note that Gatorade is not needed for every workout and sometime water works better than Gatorade.
The Essay on Marketing Info Increase Product Brand
C 336 Integrated Marketing Communications 5 A Media Select on Strategies and Budgets Exposure Neverfail have used the following mediums to expose our target audience with our brand name: - Official Website - Print - Poster/Banner Ads on the side of our vehicles As we are planning to explore untapped markets, we plan to implement radio ads in these areas. Creative strategy Not sure whether we " re ...
What this research provides is a greater sense of satisfaction when a consumer purchases a Gatorade bottle; they believe their evaluations of what Gatorade will offer them will fulfill their needs. Customer satisfaction is important to Gatorade because satisfied customers are more likely to remain customers, be brand loyal, and be committed to the product. Several diversity influences affect consumer behavior, they include: age, gender, the region in which consumers live in, and among subgroups of individuals with unique patterns of ethnicity and religion because of their different traditions, customs, and preferences.
Gatorade consumers are usually teens and Gen Y’ers, also known as millenniums. These consumers are media and tech savvy. Gatorade has created a website that has many interactive features; the website is designed to house a wealth of Gatorade-made video content which teens and Gen-Y’ers will spend hours pouring over. And like any other smart brand, Gatorade makes it possible to share the content they make on almost every conceivable platform, such as adding a video to a blog, a Facebook page, or a cell phone. When it comes to gender, Gatorade is marketed to both males and females.
It is important to target female, as sports drinks are generally considered a masculine product and athletes are not skewed in terms of gender. Gatorade is also offered in any region where a consumer might live in, as well as to every consumer, regardless of ethnicity and religion. Gatorade was created in 1965 by medical researchers at the University of Florida; Gatorade was made to replenish the University of Florida’s Gators during practices and games. The bright yellow lemon juice and orange lid is a trademark of Gatorade which honors the University of Florida Gators football team.
The Review on Country of origin, consumer’s Perception and Brand Image
Introduction The impact of country of origin (COO) on the consumer’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today’s business has resulted in unprecedented problems for manufacturers, marketers, and consumers (L. Y. Lin & Chen, 2006). The country of origin (where a product is made) touches both ...
The football team credited Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967. Since then Gatorade has been associated with sports, specifically football. Products need to have a symbolic role in consumer’s lives because it will greatly increase brand loyalty and repeat purchases. As a group we have realized that Gatorade has accomplished this in many ways. Since the product was introduced in 1965 many football teams have practice the ritual of the “Gatorade shower” at the end of the game, after a winning game football players grab a Gatorade cooler and dump it onto their coach.
Symbolically Gatorade is viewed to many consumers as a special product that is apart in celebrating an athletic achievement. Companies use different marketing implications to achieve a role of symbolism in their products. However, Gatorade achieved its special status at the beginning of its time. The creation of Gatorade is based on true story that is aspiring and true; we believe that all these elements contribute to the symbolism and significance of the Gatorade drink. Gatorade hasn’t had any major lawsuits where their ethics and the social responsibility they have to society have come to question.
