Products and services available Mobile Money Transfer In Kenya money transfer is mainly done through the use of mobile phones. This was an initiative of Safaricom, a multimillion shillings company in Kenya. Mobile money transfer services in Kenya are now provided by Safaricom (M-PESA) an Airtel (ZAP).
M-PESA being the oldest has genericised and is now generally used to refer to mobile money transfer services even by other companies other than Safaricom Mobile ATM
With the introduction of mobile money services for the unbanked, operators are now looking for efficient ways to roll out and manage distribution networks that can support cash-in and cash-out. Unlike traditional ATM, sicap Mobile ATM have been specially engineered to connect to mobile money platforms and provide bank grade ATM quality. In Hungary, Vodafone allows cash or bank card payments of monthly phone bills. [3] The Hungarian market is one where direct debits are not standard practice, so the facility eases the burden of queuing for the postpaid half of Vodafone’s subscriber base in Hungary.
Mobile ticketing Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their Mobile vouchers, coupons and loyalty cards Mobile ticketing technology can also be used for the distribution of vouchers, coupons, and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone. A customer presenting a mobile phone with one of these tokens at the point of sale receives the same benefits as if they had the traditional token.
The Term Paper on Aynchronous Transfer Mode – Atm
Introduction Aynchronous Transfer Mode (ATM) has been accepted universally as the transfer mode of choice for Broadband Integrated Services Digital Networks(BISDN). ATM can handle any kind of information i.e. voice, data, image, text and video in an integrated manner. ATM provides a good bandwidth flexibility and can be used efficiently from desktop computers to local area and wide area networks. ...
Stores may send coupons to customers usinglocation-based services to determine when the customer is nearby. Content purchase and delivery Currently, mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video. The download speeds available with 4G networks make it possible to buy a movie on a mobile device in a couple of seconds.
Location-based services The location of the mobile phone user is an important piece of information used during mobile commerce or m-commerce transactions. Knowing the location of the user allows for location-based services such as: * Local discount offers * Local weather * Tracking and monitoring of people Information services A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include: * News * Stock quotes * Sports scores * Financial records * Traffic reporting
Customized traffic information, based on a user’s actual travel patterns, can be sent to a mobile device. This customized data is more useful than a generic traffic-report broadcast, but was impractical before the invention of modern mobile devices due to the bandwidth requirements. Mobile banking Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money. This service is often referred to as Mobile Banking, or M-Banking. Mobile StoreFront
The Essay on Services Marketing Customer Service
Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i. e. not material). A product is tangible (i. e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a caf'e one day and have excellent ...
The reinvention of the mobile phone as a touch sensitive handheld computer has for the first time made mobile commerce practically feasible. ‘According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone. ‘ Mobile brokerage Stock market services offered via mobile devices have also become more popular and are known as Mobile Brokerage. They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location. Auctions
Over the past three years mobile reverse auction solutions have grown in popularity. Unlike traditional auctions, the reverse auction (or low-bid auction) bills the consumer’s phone each time they place a bid. Many mobile SMS commerce solutions rely on a one-time purchase or one-time subscription; however, reverse auctions offer a high return for the mobile vendor as they require the consumer to make multiple transactions over a long period of time. Mobile Browsing Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online without having to be at their personal computer.
Mobile Purchase Catalog merchants can accept orders from customers electronically, via the customer’s mobile device. In some cases, the merchant may even deliver the catalog electronically, rather than mailing a paper catalog to the customer. Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device. Mobile marketing and advertising In the context of mobile commerce, mobile marketing refers to marketing sent to mobile devices. Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.
