Consumers are responsible factor for the sales of any product or services. So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words, the various reasons which govern and finally force the customer to go for that particular product and services. So, consumer behavior can be defined as the study of when,why,where and how people buy or do not buy any products and services.
Thus,study of consumer behavior help the marketers to take vital decisions on marketing strategies for launching their new product. Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. The project has been carried out to have an overview of Mcvities and to understand the consumer’s perception about Digestive biscuit in the context of product’s use, brandname, health, availability, quality, size etc and find out their preferences on the selection of particular biscuit brand.
Significance of the project is to find out the growth of digestive biscuit in modern trade and also to provide the key information about the consumer’s preference. FMCG is an acronym for Fast Moving Consumer Goods, which refers to things that we buy from local supermarket on daily basis, the thing that have high turnover and are relatively low margin products. A major portion of the monthly budget of each household is reserved for FMCG product. The volume of money circulated in the economy against FMCG product is very high. Competition in FMCG sector is very high resulting in high pressure on margins.
The Essay on Product and Service
A product is anything that meets the requirements of a particular market, this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity, not stored and does not result in ownership; Services nowadays are becoming ...
