Adolph Coors the man who founded Coors brewing company was born in1847 in Barmen, Prussia, a place now known as Wuppertal, Germany. At 14 years old, he found what would become his life’s work when he began an apprenticeship at the Henry Wenker Brewery. Adolph continued to work in the brewing industry until he was 21 years old, when war and unrest in his country caused him like half a million other Germans who seeked opportunity America. Stowing away on a ship bound for the United States, Adolph arrived in Baltimore in 1868. With no money, he had a dream to start a brewery of his own. Seeking fortune he ventured West, working as a foreman at the Stenger Brewery in Illinois for a few years, he saved enough money to continue his journey west. Adolph came to Denver, Colorado, in 1872. Within a month, he had purchased a partnership in a Denver bottling company and by year’s end; he was its sole owner. In 1873, three years before Colorado became the 38th state; Adolph joined Jacob Schueler to open “The Golden Brewery.” Schueler, one of Adolph’s bottling customers, provided $18,000 for the venture, while Adolph, now just 26 years old, contributed $2,000 savings, and his expertise.
In 1880, the company was so successful that Adolph was able to buy out his partner and become the brewery’s sole owner. By 1890, the brewery’s annual output had grown to 17,600 barrels (a barrel is 31 gallons), up from just 3,500 barrels 10 years earlier. The company was now firmly established. Over the next decade, it would thrive despite a national depression, a devastating flood and the growing threat of Prohibition. On January 1, 1916, Prohibition became a reality in Colorado. Adolph and his three sons kept his business alive by getting into the porcelain business, making cooking utensils. To keep the brewery busy he, produced a near-beer called Mannah. Coors was more fortunate than most U.S. brewers. Of the 1,568 breweries operating in 1910, only 750 reopened after Prohibition was repealed in 1933. Adolph died in 1929, his son Adolph Jr. took over the company. In 1934 Coors expanded its market to include 11 Western states. The simple slogan that would serve the company for the next 50 years first appeared “Brewed with Pure Rocky Mountain Spring Water.” In 1945, the year the war ended, Coors produced 300,000 barrels of beer, double the prewar level.
The Essay on Coors Adolph Business Brewery
The Coors company got started when Adolph Coors and was 15 years old when he tool a ship to New York form Germany in 1868. With his savings and with the help of a partner, he started developing a brewery. Which took place in 1882. Then he bought his partner out and Adolph Coors started running on his own. As Adolph's progress was going, people started to fight the sins of drinking and along came ...
During the next decade, sales continued to climb, topping 1 million barrels in 1955. In 1959 Coors now led by third generation Bill Coors, introduced its first aluminum can. Coors began its evolution from regional to international brewery. In 1978 Coors introduced the “Silver bullet”, its first light beer. Under the direction of fourth-generation Peter Coors, the company began the 90s by completing its national expansion into all 50 states, experiencing the fastest volume growth rate in the industry. The company began expanding internationally, eventually making its products available to consumers in Japan, Canada, Ireland, the United Kingdom and other countries. Coors products are now sold in about 30 international markets. Today, annual sales exceed 20 million barrels. Coors Field built two blocks from Union Station in Denver’s Lower Downtown, Coors Field was the first new stadium in the National League since Montreal’s Stade Olympic opened in1977. It was the NL’s first new park built exclusively for baseball since Dodger Stadium in 1962. The Rockies spent their first two seasons in the Denver Broncos’ Mile High Stadium, where they set 12 attendance records.
The new ballpark does not have the capacity to hold 80,000 people, as Mile High did. Coors Field attempts to combine the comforts of a modern stadium with the atmosphere of the old-time ballparks. It is constructed with hand-laid brick and has an old-fashioned clock tower atop its main entrance. It is asymmetrical, with the deepest part of the park (424 feet) in right-center field, and balls that hit the big out-of-town scoreboard in right field are in play. The two bullpens sit side-by-side next to the scoreboard in right-center and are elevated. The natural grass field can drain 5 inches of water per hour, and there is a heating system under the field that melts snow the moment it hits the ground. Concession stands in the concourse are laid out so that a fan can walk 360 degrees around the stadium and never lose sight of the field. In 1985 Major league baseball allowed the National League to expand by two teams matching the American League total of 14. Many cities try to put together a plan such as ownership and construction plans of a new stadium in hopes of being awarded a major league Baseball franchise. People in Denver Colorado very enthusiastic about the opportunity of having a Major league baseball Team vote in 1990 to pass a 0.1 percent sales tax to finance construction of a new baseball stadium if a franchise is awarded.
The Term Paper on Japanese Baseball Japan Game League
Japanese Baseball Japanese Baseball has existed in Japan since 1873. It first appeared amid the social, cultural and technological spasms Japan endured on the heels of the Meiji restoration. The game began as a club sport; Japan's first team was the Shinbashi Athletic Club Athletics (composed mostly of people associated with Japan's first railroad which ran from Shinbashi, in Tokyo, to Yokohama). ...
Colorado’s Baseball Advisory Committee, headed by Gov. Roy Romer, is designates the Colorado Baseball Partnership to spearhead the formation of an ownership group. In 1991 the N.L. Expansion Committee hears Denver’s presentation as well as. A short list of potential sites: South Florida, Tampa-St. Petersburg, Orlando, Buffalo and Washington, D.C. After visiting Denver, Major League Baseball awards Colorado and South Florida rites to new franchises. After being award a team the Denver Metropolitan Major League Baseball Stadium District formally chooses a site at 20th and Blake Streets for a traditional major league ballpark. The team is named the Rockies after the mountain range, and the team logo is unveiled. With the excitement generated in Denver, the Coors Brewing Company saw this as great way to profit. Coors Brewing Company made a significant equity investment in the Colorado Rockies earning them the right to name the new ballpark. The ballpark was named Coors Field and was ready for play in 1995. The new state of the art ballpark ventured modern amenities housed within a gloriously nostalgic brick exterior. This presented the Coors Brewing Company the opportunity to capitalize on the huge wave of excitement and community pride inspired by the stadium.
The Term Paper on Company Profile of The Home Depot
ANALYSIS #11. COMPANY BACKGROUNDThe Home Depot Inc. was founded in 1978 and is the world's largest home improvement retailer and the second largest retailer in the United States. The sales for the fiscal year 2000 were $45.7 billion, compared to $38.4 billion in fiscal 1999. As of January 2001, the company was operating 1,134 retail stores in forty-seven states, six Canadian provinces, Puerto ...
Sponsoring a sports team or stadium can play huge dividends for the sponsor through increased visibility and furthering name recognition, but for Coors a few problems existed. When the Coors Brewing Company conducted research groups to find out the best way the company should be positioned in its role in Coors Field a problem occurred. The studies revealed the fans were predisposed to react negatively to companies that took too much credit for Major League Baseball. The research showed that fans did not mind Coors name being on the field as long as the company’s involvement ended there. This led the Coors Brewing Company to look for more creative ways to establish message points as well as to tie the company into the field. Coors abandoned traditional marketing efforts and embraced new ones to publicize its involvement in Coors field. An unanticipated factor was the 1994-1995-baseball strike causing one of the most controversial seasons in baseball history. The National media concentrated on strike developments and became resentful towards baseball and was not interested in Colorado’s new ballpark. Because of the strike the Rockies’s public relations staff was not planning a proactive program for the field.
This led Coors to take opportunity to take on publicity efforts on the field capitalizing on its significant investment. Another public relations challenge presented itself to Coors. In a separate business venture at Coors field, Coors opened a brewery called The Sandlot Brewery. It was the first brewery ever opened in a Major League Baseball stadium. Coors wanted publicity for the brewery, but did not want it to be the focus because it came under scrutiny from local Coors retailers and other microbreweries in the area. They thought of it as a threat to business, causing Coors to position itself carefully in the matter surrounding the opening of Coors Field. In tackling the issues facing it, the Coors Brewing Company took a pr approach to try and solve the problems. It came up with a full pr plan, which included Objectives, Strategies, Tactics, and Evaluation. The objectives the plan stated were to raise local, regional, and national awareness of Coors field before, on and after Opening Day as the newest, most state of art ballpark in the country. To enhance public perception of Coors as a community-minded corporation through its relationship with Coors field and the Colorado Rockies.
The Term Paper on Impact: Mass Media
The presence and intensity of media influences—television, radio, music, computers, movies, videos, and the Internet—are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. The influence of the media on the psychosocial development of children is profound. Thus, it is important for ...
To leverage Coors Brewing Company’s relationship with Coors Field to position itself positively among retailers in the local area. To make its objectives a success, Coors designed strategies that met all stated objectives. The strategies were to conduct aggressive media relations before the inaugural opening and throughout the season, and to implement a unique program to recognize the community for its participation in Colorado baseball. The tactics used were to generate widespread awareness for Coors Field before opening day by distributing photographs to update media and the community of the progress of Coors Field construction. This ongoing series of photographs provided an inside peek at the developments in the new ballpark, which enabled the community to participate in the progress. It achieved positive local, regional, and national exposure for Coors Field through intense media relations on Opening Day. Coors held a press conference for the tapping of its inaugural keg at The Sandlot Brewery. Peter Coors held a live interview with ESPN, on Opening Day, promoting the field. During the 1995 season Coors conducted ongoing media relations through the Coors Field Press to visiting media to update reporters on recent developments of the stadium.
This gave reporters a chance to ask questions about the stadium, The Sandlot Brewery and about Coors while they covered baseball games. The community relations program it implanted was called the Coors Community Appreciation Section. The program awarded blocks of 30 Rockies tickets to non-profit organizations throughout the season. This enabled Coors to host influential community groups at games. The groups also received recognition during game by having their name displayed on scoreboard and read by a Rockie’s announcer. The plan supported marketing plans because it generated media coverage on Coors Field related merchandise and products such as Opening Day Brown Ale and Pennant Fever Brown Ale. This coverage helped Coors retailers with sales because the products were positioned as collector’s items which created increased consumer demand and retail sales. The Pr plan was a great success because through its results established what its stated objectives were. In 1995 the baseball season got off to a bad start because of the publics backlash towards the players strike, but the opening of Coors Field was an excellent success. Coors Field was the only sellout on Opening Day.
The Research paper on The Global Internet Community
Communities, in common perception, represent groups of individuals bound by a certain commonality, be it language, religion, race, culture, interests, geographical location or any of a myriad other things. While a discipline like sociology defines the concept of community in numerous ways, it by and large refers to a group of people who share certain fundamental characteristics and are in a ...
Fans were thrilled with their new ballpark and demonstrated affection by setting nationwide attendance records throughout the season. The media also took an immediate like to Coors Field, which accounted for countless positive stories in both local and national press. Much of the news stories also provided Coors in favorable light. Coors pr strategy proved to be right on target; it positioned itself as a corporate player that always acknowledges its customers and the fans before taking credit for its own contributions to sports in Colorado. To Highlight the program in evaluation 1,600 positive newspapers articles were written about Opening Day, television coverage reached millions of viewers, Coors product sales exceeded expectations at Coors Field, the media and the community responded positively about the appreciation section and asked that program be expanded in 1996. En route to breaking the major league season record for attendance, the Rockies broke most other major league records, including largest crowds for a single game, opening day, a three- and four-game series and a National League night game, as well as the fastest team to reach the one, two, three and four million attendance plateaus.
The history of the Coors Brewing Company in Colorado made it a perfect fit in making an investment in Coors Field. Baseball being America’s pastime gave Coors a great opportunity to get involved in a new team and stadium. Its involvement had many benefits such as increasing visibility. Every time a mention of the Rockies ballpark is made it involves the word Coors furthering name recognition. The name Coors Field provided solidarity between Coors and the Colorado Rockies. The Sandlot Brewery the first brewery inside a Major League Baseball was also a huge hit with baseball fans. Coors also had exclusive distribution of its products at Rockies games increasing market share in Major League Baseball. Coors created goodwill onto the Colorado public, by promoting community involvement with Coors Field. Giving tickets away to non-profit organizations gave these publics a sense of pride in Coors and Coors Field. Creating a bond between fan, organization, and stadium which gave the community civic pride. The Colorado Rockies has been a premier franchise in Major League Baseball since its inaugural season. They have led the majors in attendance the first three seasons of their existence and have been in the top three the last two years. They have 35,000 season-ticket holders, are among baseball’s top five clubs in merchandising revenue. The Coors brewing company and the Rockies have benefited mutually through corporate sponsorship. Coors takes great pride in its history in Colorado and found no better way to continue its history by investing in Coors Field. The investment has played great dividends for both. Coors Pr team aided greatly, by avoiding any public or media backlash causing them to benefit from all the positive aspects of sponsoring a sports team.
The Essay on Latinos In Baseball Major League
I chose this topic because I thought that it was important to highlight the recent successes of the Latino baseball players to show how minority groups can prosper in America. Latino athletes have gain notoriety and riches through the sport of baseball. These are things that they couldn't have dreamed about achieving without Major League baseball. Major League Baseball has given Latin Americans ...
