The Coors company got started when Adolph Coors and was 15 years old when he tool a ship to New York form Germany in 1868. With his savings and with the help of a partner, he started developing a brewery. Which took place in 1882. Then he bought his partner out and Adolph Coors started running on his own. As Adolph’s progress was going, people started to fight the sins of drinking and along came prohibition. Because of prohibition Adolph turned his brewery into making porcelain and selling malted milk instead of making beer.
Adolph during the WWI he had to work really hard to get drinking legal again because of prohibition. His son Adolph Jr. Coors had help his father keep the business and to keep it running in the 1920’s. Adolph Jr.’s father died in June of 1929, the age of 82, as he was on vacation with his wife.
While his wife was trying to get over influenza. They were unsure of his of his death; it could have been suicide. But after his death he left his children 2 million dollars and the brewery. 1933 prohibition was repealed. One of few breweries that actually lasted. During 1933 Adolph Coors Jr.
took over the business after his father died. During the great depression Adolph the 3 rd got ready to join the brewery business and also Joe and Bill joined too. There was a one-week strike from labor force. Many people thought that Coors discriminated against blacks, women, and homosexuals.
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Joe and his family plus his business was not publicly scared because of Joe Coors expressing his views and onions open. In the 1977 Coors business workers went on strike against lie detector tests, personal trust, and like searches discrimination everyone protested against Coors beer. It was almost 10 years before the boycotts against Coors ended. Bill said hurtful things about the Hispanics and blacks and then the people called him racist.
In the mid 80’s Joe’s sons, Peter and Jeff took over the business and they expanded the company. They both then reached out to minorities and women and that ended the boycott in 1987. Then Joe Coors Jr. started back on track by opening the stadiums, and allowing gays to work at the brewery and also making black advertisement.
