SW of three options and Problem The first option that Greywell has would be to move Coral Divers Resort to New Providence Island in the Bahamas. The island has a large population, and Nassau the capital has the most developed tourist attractions in the Bahamas. One of the strengths of moving to New Providence would be the large tourist population that gathers there. The island also offers underwater movie sets from popular Bond movies which remain popular dive attractions today. There are also natural underwater dive spots which are ideal for tourists looking for reef or drop off dives. The weaknesses of moving to New Providence Island would be the high costs of land and operations.
Greywell might not be able to sell his resort for what it is worth, and the high property costs on Providence would be very high. Two thirds of the Bahamas population lives on this island which wouldn’t improve bookings. Moving to Providence Island would just move Coral Resorts and its problems to a new location. The second option for Greywell would be to incorporate more adventurous dives into his business.
Shark, wreck, wall, and reef diving all offer more adventurous and exciting dives that Coral Divers Resort currently does not offer. The strengths that these types of dives offer would give the Resort a popular and new experience for divers looking for excitement. This plan also has weaknesses. A shark dive would cost $100 for a two tank dive when compared to a normal two tank dive that would only cost $25-75.
The Essay on Baderman Island Resort – 60 Second Television Commercial Notes
* Commercial is a condensed version of the 3 minute storyboard. Transitions, timing, audio, video formatting, and images will be discussed. * Sound is included for relaxing atmosphere. * Baderman Island Resort features and benefits will be summed up in the 60 second commercial. Commercial Introduction * Commercial will be in Flash (.SWF) and Quicktime formats as to be played on a webpage or TV ...
Greywell would also have to purchase a special chain mail suite for the shark feeder at a cost of $10, 000. No one on Greywell’s staff was very excited about the shark feeding diving and most of them would have to be replaced. Novice divers would not be able to take advantage of adventure diving because it requires previous experience and a high skill level. The other concern associated with adventure diving would be the safety risks and skill level of younger divers vacationing with their parents. The market for adventure diving is doing well, but already seems to be saturated with competitors. There would also be a lack of returning customers because adventure diving would most likely be a one time experience for most tourists.
The third and final option would be for Greywell to pair with Rascal’s, a travel company and target the rapidly growing family market segment. The current average age of a new diver is 36, and many of them have children. A Rascal’s strategy would give busy parents the option of bringing their children with them on a dive vacation. The Rascal’s option offers many strengths, and promises Coral Divers Resort an increase of 40% for off-season business. Rascal’s is well-established in the industry that would bring a brand name and insurance of quality to customers looking for a family dive resort. It would give families peace of mind by offering prepaid travel packages which are very up front and keep parents from having to worry about money throughout the vacation.
Rascals would bring clients to Coral Divers and eliminate Greywell’s advertising costs. Babysitters and children’s programs would be implemented whenever parents wanted to take advantage of an activity that their children could not participate in. Special activities for children insure that both groups get to take part in something that interests them. The weaknesses and drawbacks of this plan would include complying with all the renovations and updates Rascals requires. Greywell would have to find a chef, create a children’s menu, purchase child-safe play equipment, put in railings, and other accommodations for child safety, education, and entertainment. Rascals would of course charge fees and commissions for consultations as well as bringing in a new customer base.
The Term Paper on Child Prostitution And Pornography In Southeast Asia
Child pornography and prostitution are two of the most disturbing issues in the world today. Millions of children, in virtually every country in the world, become victims of sexual exploitation. Access to child pornography and prostitution in Southeast Asia has increased during the 1990s due to the lack of government legislation and enforcement protecting children. Japan is the worlds global ...
Problem: Coral Divers Resort is a safe and knowledgeable scuba diving resort with a beach front location. Over the past three years revenues have declined and Greywell suffered a $5, 174 in losses in 1994. Coral Divers Resort needs to do something before business gets worse and Jonathan Greywell and his resort go out of business.
