Costco Wholesale Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costco’s strategy is to attract customers through a combination of low prices.
Although it is a success strategy, they will not likely has the same level of success moving forward due to intense competition in the industry. Costco began its e-commerce business in November 1998. According to a Compete.com survey in 2008, the Costco’s website attracted at least 58 million visitors. In addition, Costco online shop provide the membership additional products which can not find in store, and also provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK. Objective:
This report will through analyze Costco internal and external environment, potential customers, and online market needs to make a strategy plan to expand Costco’s e-commerce into the international market, and bloom it’s online sales.
Costco Wholesale Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costco’s strategy is to attract customers through a combination of low prices. Although it is a success strategy, they will not likely has the same level of success moving forward due to intense competition in the industry. Costco began its e-commerce business in November 1998. According to a Compete.com survey in 2008, the Costco’s website attracted at least 58 million visitors. In addition, Costco online shop provide the membership additional products which can not find in store, and also provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK.
The Essay on Wal Mart Community Store Online
In Sam We Trust When Sam Walton opened the first Wal-Mart store in 1962 in Rogers, Arkansas, it was the beginning of an amazing success story. At its heart, Wal-Mart is a place where prices are low, and value and customer service are high every day. Since then Wal-Mart has become the world s number one retailer with over 2, 500 stores worldwide. With this expansion, Wal-Mart has also been the ...
