A Study of The Current Situations of CCTV’s Daily News Broadcast(DNB)
樊子靖
卓金12-1
Abstract
This paper provides an analysis on DNB, one of the most renowned and traditional news program in China, under the pressure of losing audience rating. Based on previous related studies, the paper explores the major causes that lead to audience loss. Besides the study make a comparison between DNB and News1+1(N11).
And according the inspiration from N11, the author comes up with many suggestions on its reformation. And the paper comes to the conclusion that DNB needs to reform both its language style and content selection tendency to overcome challenges. Also it cannot be entertaining, which needs reformers to achieve a balance between attracting audiences and maintaining its dignity!
Table of Contents
Introduction ………………………………………………………………………………………………… 1
Current situations of DNB……………………………………………………………………………….1
The Essay on Active Audience Theory
As stated by Barker, "the active audience tradition suggests that audiences are not cultural dopes but are active producers of meaning from within their own cultural context" (Barker, 2004, p. 325). The implication here is that the meanings audiences decode from texts are influenced by things such as their beliefs, culture and interests. One of the key aspects of the active audience paradigm is ...
2.1 characteristics of operation modes ………………………………………………………………3
2.2 characteristics of content ……………………………………………………………………………4
2.3 characteristics of language styles…………………………………………………………………4
Current situations of news 1+1 ……………………………………………………………………..4
3.1 characteristics of operation modes ………………………………………………………………4
3.2 characteristics of content choices…………………………………………………………………5
3.3 characteristics of language styles…………………………………………………………………6
DNB vs. News 1+1………………………………………………………………………………………..6
Changes to DNB……………………………………………………………………………………………6
Conclusion……………………………………………………………………………………………………7
The Review on Exposure Of Sexual Content On Television
This research investigates the sexual content on television and the youth in Malaysian society. What is Sexual Content? Firstly, the meaning of ‘sexual content’ needs to be operationalized in order to proceed with the research. Sexual content is thus defined as any depiction of sexual activity, sexually suggestive behaviour, conversations on topics about sexuality or sexual activity (Kaiser Family ...
A Study of The Current Situations of CCTV’s Daily News Broadcast(DNB)
1. Introduction
CCTV (china central television) which is china’s official television station has been established for over 55 years since 1958, and now have total 45 channels all broadcast through satellites towards all over the world. Those channels together provide a wide variety of television programs covering nearly all aspects of life. The most well known and most influential programme, undoubtedly, is its daily news broadcast carried out from 7pm to 7:30. Because of its authority, CCTV news has so high status in the press .In other words, the Perspectives and attitudes presented in DNB to every significant current affair almost represent china government’s attitudes. Currently this time-honored programme is facing a serious problem, the reduction of the rating. even though it almost monopolizes the peak viewing time by forcing local televisions to relay it , audiences exodus, especially the loss of youth audiences , brings about a enormous challenge and crisis to the leaders of CCTV and even to the governors, that is how to revitalize DNB?
Government certainly won’t cancel this programme because it is an essential vehicle that has been used to disseminate information and views to people on behalf of government. Losing audiences means people lose their faith in their government.（Xu，2011）Government has no other choices but reformation. Therefore a question arises in terms of how to reform it? That is exactly what we will explore in this article. Through analyzing the modes ,the content,the opinions and even t
