Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D [1] and later with motorcycle designer Glynn Kerr. Currently there are five variants available, with engine capacities of 135 cc, 150 cc, 180 cc, 200 cc, and 220 cc. Previously it was also offered with a 200 cc DTS-i oil cooled engine, which now has been discontinued. Instead a new version Pulsar 200NS was launched in 2012.[2] With an average monthly sales of around 86,000 units in 2011, Pulsar has a market share of 47% in its segment.[3] By April 2012,more than five million units of Pulsar were sold .[4]
Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80–125 cc class).
Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet).
The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on 24 November 2001.[5] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.
The project was faced with internal resistance, reservations by Mckinsey and doubts on its effects on Bajaj’s relation with Kawasaki. The project required approximately 36 months for completion and cost Bajaj ₹ 1 billion.[6]
The Business plan on Bajaj Auto Ltd Swot
1 Indian Automobile Industry The automobile industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is sixth largest in the world. It is the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers annual vehicle sales are projected to ...
