We will always design the most desired products by listening to consumer needs and preferences in terms of pricing, quantities, size and performance. We will strive to maintain product presence in each segment at all times. Marketing: We will price our products at above average prices in each segment. We will promote our products with ample of sales budgeting. We want our customers to be aware of our product design and presence. Production:
We will grow our production capacity as our products become more in demand in the market while avoiding the second shift productions as much as possible. After our products are well received and positioned in the market, we will gradually invest in automation to improve our contribution margin ratio which will improve our net profit margins. However, we will not automate completely because we do want to be able to adapt and reposition our products to customers’ changing demands and competition in the market. Finance:
We will finance our investments and operations chiefly through issuing stocks and income from operations. We will loan on as needed basis. When we gain enough cash flow from operations and other methods, we will pay dividends to stockholders according to our company policy. We want to be conservative about debts to avoid expensive interest payments. We like to see our leverage ratio of assets and equity between 1. 5 and 2. We will measure our performance by our market share, market capitalization, return on assets (ROA), and profits.
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...