People are familiar with the traditional markets. When the quality of life raises up, their habit to buy goods in supermarkets also increases. There are three main differences between markets and supermarkets: scale, quality and the way to purchase. The first point is that the markets are generally smaller than the supermarkets about various kinds of goods, technological facilities and quantity of staffs. Supermarkets have a system of arranging products display while each stall’s display at markets depends on the owner. Supermarkets also offer ready-to-eat foods as a way to provide the customer to shop as well as eat at the same time.
Supermarkets usually receive goods and merchandise in bulk from either manufacturers or large distributors and offer low prices and many deals or discounts on their products to attract consumers. Some supermarkets may also have banks, ATMs, coffee bar, juice bar and anything else that may attract customers. The second difference between markets and supermarkets is product quality. Many people like buying goods in supermarkets because they have a clear origin. Furthermore, supermarkets storage systems are better while products in the markets are sometimes old packaging and not attractive like in supermarkets.
Except for agricultural products, in markets it is bought directly within a day. So, it will be fresher than in supermarkets. In supermarkets, people choose products, evaluate product quality through the inventory for nutrient composition, place of manufacture, production time and duration of use. At the market, by contrast, the quality of the product depends on the trust between sellers and buyers. The last point is the way to buy. Supermarkets have a special format where it allows consumers to pass through aisles using shopping carts or baskets and pick up whatever they require.
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
In the markets, customers are allowed to haggle for prices, while prices in the supermarkets are tagged and fixed. Shopping at the supermarkets, customers can choose freely, can look, admire, ask price, fitting without buying. Conversely, customers may encounter attitude of discontent heart of a small business at markets. In a word, supermarkets and markets are two different types of shopping venues. Although they have some different points as scale, quality and the way to buy, they also have its own advantages. Maintaining and developing both of them mean keeping traditional values of culture and learning new achievements.
