Discuss how the example deals with race OR gender relationships.
Beer probably is the world’s oldest alcoholic beverage. Besides that, beer also is the most popular beverage in many societies. An alcohol producer, Carling, formerly known as Carling Black Label in the United Kingdom, is the best selling beer in the United Kingdom. Although Carling beer is the best selling beer in United Kingdom, but it is owns by a Canadian company called W & J Carling Brewing Company. This advertisement is comes from ‘The Canadian Design Resource’ website. The Canadian Design Resource is a website which is a company can helps it customers design their advertisement. W & J Carling Brewing Company, is one of its customer, The Canadian Design Resource helped them designed an advertisement and distributed in its own website. According to the website, Carling beers’ advertisement was designed by TAXI Canada Inc. The Canadian Design Resource giving a platform to their customers, including W & J Carling Brewing Company to show their product – beers.
According to the website, there are three similar posters who are advertising the Carling Beers. These three posters are using couples to be protagonist of the advertisement. From this point, it is clearly reveal that Carling Beers’ target is the couples and also family. The first poster slogan “his beer savings help pay off my student loan”. This poster is targeting young couples’ customers. Most of the young couples are student or fresh graduated student; they are having huge student loan need to bear. Beers is an indispensable beverage in western countries; these young couples probably could not afford the high cost of beers. Carling beers is targeting this type of couples, showing that Carling beers is affordable and even it can help couples to save money to pay off their student loan.
The Research paper on What Is Research Design?
Research Design The research designer understandably cannot hold all his decisions in his head. Even if he could, he would have difficulty in understanding how these are inter-related. Therefore, he records his decisions on paper or record disc by using relevant symbols or concepts. Such a symbolic construction may be called the research design or model. A research design is a logical and ...
“Affordable and savings money”, these are the two of the selling points of the Carling beers. The words “affordable and savings money” are showing in these three posters. The first poster is revealing “affordable” to the students; while the second and the third poster are showing “savings money” to the normal couples. The slogan of the second poster “I loves that’s affordable, he loves that it’s beer” and the third poster’s slogan “he’s savings us money, one beer at a time” are revealing that the Carling beer is affordable and savings money. These two main selling points are talking about the Carling beers are the cheap beverage to the customers, it is affordable for the student and it also can help couples save money for their future life.
Each poster only men are holding the beers. This is a common belief in our society; most of the “drinkers” are men. In many beer advertisements, female are always be the protagonist to attract the attention of male. This is because their main customer is male, so in many beers advertisements, female always wear very sexy to increase their attractive. Carling beers also targeting male’s customers, but they are using a different way to promote their beers. In Carling beer’s advertisement, female does not wearing sexy clothes, but is wearing casual clothes and sitting with their partner. Carling beers also showing that they are totally different with other beers producers, so they are not using the sexy model to be their advertisement protagonist. In these posters, there is a clue revealing that beers are male’s beverage. In these three posters, only men are holding beers. This is clearly showing that beers are belongs to male; this is the reason why only men are holding the beers. The women in these posters are the supporting role; they only accompany their partners to drink the beers.
The Essay on Is Happiness Defined by Money?
The question as to whether happiness is defined by money is often times brought up. Many people would argue that money does not create happiness, and rather make the argument that happiness is created through what you make out of your life. On the other hand, one could argue that happiness is related to monetary gains, and that the more money you have the happier you are. There are probably a ...
Only male holding beers are also reflecting that the status of men and women in our society are not really equally. According to a survey, there are 22 percent of women drinking beer per week compare with 34 percent of men to do the same thing. (Drinking, 2001) This already shown that there are a highly percentage of beers’ customers are women. But in the Carling beers advertisement, only man holding beers are revealing that they are mainly targeting the male’s customers. The ideological of men and women are equal already was the common sense in 21st century. But in the advertisement of Carling beer, it is still remain the old fashion thinking – men are dominant everything include drink beers.
Another important clue showing that beer is “male’s beverage” is the blue beer’s bottle cover. Bottle covers are using two types of colors – red and blue. These two colors are the logo color of the Carling beers; so the slogan in the bottle cover is rolling a very important character in these posters. According to the colors and places in the poster, bottle cover will be the mark of the Carling beers. The slogan in the cover is “support his carling choice”. The producer is using “his” but not using other pronunciation, this is revealing again that beer is belongs to male. “His” who in the cover is showing again that Carling beers’ producer is targeting to the male’s customers.
Besides that, Carling beers also selling “famillism” this point to their customers. This can reveals from the background of the posters. Three posters’ backgrounds are in a “house”, three couples are sitting on the sofa. This revealing that Carling beer is not only is the beverage of the single males, but also for the males who already married. The first poster showing that the Carling beers can help them saving money to pay off “her” student loan, this means that this couples maybe have not married yet, just in the beginning status. The second and third posters are showing that the couples who were “married”. This can see from the third poster’s slogan “he’s savings us money, one beer at a time”, this means that they were married and they are saving money for their future, so they choose Carling beers.
The Essay on What Is Quality Product Customer Customers
"WHAT IS QUALITY?" QUALITY MANAGEMENT STRATEGIES ASSIGNMENT 1 A MSC IT MANAGEMENT Martin Gallin agh 10 th February 2003 What is Quality? NB: Throughout text, Product = Both Product/Service. Definitions Using the correct Tools (resources: raw materials, machinery, time and people) in the right way so that they are converted to the required outputs. It is in the process that quality is made or ...
On the other hands, the happiness which is showing on the couples’ faces reveals that the Carling beers also are a medicine that can maintain their relationship. In the posters, each of the females is sitting close to their partner. This shows its customer that the Carling beer will improves couple’s relationship. Each couples are very happy when there are holding the Carling beers. In addition, this shows that the Carling beers in gender relationship are indispensable. Besides that, people who live in city are always facing money problem and beers is the indispensable beverage of male, so Carling beers are selling to be the best choice because it offer the lowest price to its customers. This is the reasons that the couples in the posters are always smiling. Affordable lets the Carling beers customers can live with happy mood without to worry about the money matter.
In summary, Carling beers is promoting their beers through a “traditional” style beer’s advertisement, it did not using the high technology effect in the advertisement. The main selling point of this beer is “affordable”, according to the slogan in three posters. Besides that, Carling beer is a “traditional” style beer’s advertisement because it main targeting customers are males. But seemly this is a wrong common ideological in society, because there have many beer’s customers are women. Lastly, the Carling beers not only targeting the single males, while also males who were married. Although the Carling beers’ advertisement is targeting males’ customers likes other beers companies did, but the Carling beers are using the different way to promote its beer. In addition, the Carling beers’ advertisement also clearly shows that the beers’ rolling what characteristic in gender relationship.