In the story Hunger as Ideology by Susan Bordo women are portrayed as passive and inferior to men. Bordo looks into advertisements to prove her point about how visible it is that women are how they are suppose to be dainty and quaint. In the movie “The Thomas Crown Affair” it is totally opposite; the woman in this story is independent, strong, and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help.
The modern women has transformed and broken the stereotype and have made their way into society as an equal. Nowadays, advertisements depict how women should act, dress, and eat. For example in Hunger as Ideology, it show two different advertisements for Hagen-Days Ice cream, one with a man who just finished a half-pint smiling, the other with a woman who just took a bite from her ice cream bar. Although very discreet, the message is visible to consumers. Another example, are the sugar-free Jell-o ads, where an attractive slender woman is leaning back on a chair eating jell-o from a glass. Above the picture is a quote which says, “I’m a girl who just can’t say no.
I insist on dessert.” To the side of the ad, it states, “Every woman is entitles to her just desserts. Just as long as dessert is Sugar Free Jell-O Gelatin. It’s light and fruity and fun. And it’s only calories.” This ad emphasizes on how women want dessert, but its only okay to have it if its sugar free. “The dessert you don’t have to desert” because it’s sugar free.
The Essay on Gender-role in Advertisement
This paper explores gender-role in modern advertisement. Sample modern-day advertisements will be analyzed in relation to gender-roles. Gender-role refers to a person’s way of actions and thinking that is identified as either related to male or female characteristics (Haig, 2004). It is a set of expectations on how females or males should think, behave, and feel. It is in the adolescence stage ...
Same concept with the Wonder Light Bread, in this ad two women are side by side on a park bench one holding a carrot, the other happily smiling with a sandwich and the ad saying, ” You ” ll think your cheating, but you know your not… It’s Wonder Light bread.” These ads accentuate how its okay to eat a lot, as long as you eat “light.” Women look upon these ads and are convinced that this is how they are suppose to be, but in the Thomas Crown Affair, the message is completely opposite. Catherine Banning, is the insurance lawyer for the case against the stolen Monet painting in the “Thomas Crown Affair.” It is evident that she is a strong independent woman who needs not to rely on anyone especially a man. For instance, in an article for “The Thomas Crown Affair” by Charles Taylor, he describes Russo’s (the actress who played Catherine) to “silence the people who complain that older women are never allowed to be sexy in the movies. That sexiness isn’t due to the transparent black dress she wears in one scene or the wonderfully un self-conscious way she displays her fabulous body in the nude scenes. Russo’s sexiness springs from the insinuation she works into her line readings, the way she moves, the way she wears her stunning wardrobe…
.” . The Thomas Crown Affair is a great example on how women don’t need to be dependent or look upon advertisements that show how women are suppose to be. Both pieces of work demonstrate how women are view in society, some more dominant and independent than others. Hunger and Ideology explains how advertisements show women how you are suppose to eat, dress, act, and feel. Those are things that are suppose to be different to each individual, instead of everyone looking upon the same advertisements getting the same ideas.
In the Thomas Crowne Affair it sends out the message that women can be dominant, independent, and can even outsmart Pierce Brosnan. Catherine in this movie was her own person and proved those advertisements wrong because she looks like one of the attractive women on the advertisement, but her mind state was absolutely distinctive. She stood out as an attractive independent woman, who does what she wants, which can come out strange to the public, who sees advertisements everyday like Light Wonder Bread and Sugar Free Jell-O. In conclusion, women have moved from being a petite and delicate to dominate and independent. They have their own job and they are supporting themselves. Modern women are now forty years old and are not necessarily married and housewife’s like they were suppose to be back then.
The Term Paper on Utilizing Newspaper Advertise Women Advertisements Society
The 1920 s, 1930 s, and 1940 s are often considered three of the most controversial, radical, and progressive decades in American history. Many politically, socially, and economically vital events took place during these eras that forever transformed America and its citizens. However, while domestic and global catastrophes such as the Great Depression and World War II enabled certain minorities, ...
Women have broken the barrier and have made their own image and show it off as if it was no big deal.
