Price is a crucial positioning factor, with recognition for providing more efficient, low-cost flights, whilst maintaining as a high quality of service as possible, easyJet is positioning itself to its consumer base as the best form of budget travel in Europe. easyJet using an approach that called as cost leader, by using this approach, easyJet using low cost to offer low price to customer and therefore makes more customers. Besides, customers only required buying one-way ticket which means direct flight, easyJet gives full flexibility to plan their trip as they please and appeal to the business travellers.
Furthermore, easyJet beats its competitors on punctuality performance. EasyJet takes the punctuality of the flight very seriously. So seriously in fact that easyJet will refund the full cost of your fare if your flight is delayed for four hours or more. Recently in the Bussiness week interview, easyJet delivered on this promise in a big way, when the runway at London Luton Airport was closed for twelve hours due to unexpected snow. To prove that this was a very rare day for easyJet, the airline refunded affected passengers a total of nearly ? 00,000. But the airline believed that this was money well spent, as easyJet wanted all the passengers inconvenienced by the weather to fly with easyJet again. ( easyJet Beats Its Competitors, 2012) In addition, Sweney (2008) mentioned that “Going Green” also one of the competitive advantages. Aircrafts are a major contributor of carbon dioxide gases to the atmosphere and increased air pollution, easyJet using the jet engines that reduce fuel consumption and emit less harmful gases which is 25% less fuel and reduce nitrogen oxide emissions by 80%.
The Essay on Best Buy Customer Centric Model
“How can Best Buy continue to have innovative products, top-notch employees, and superior customer service while facing increased competition, operational costs, and financial stress? ” This is the critical question asked by a company who has out survived others, but will they outlast when all is said and done. Originally known as the Sound of Music established in 1966, Best Buy began as an audio ...
Customers Main Choice also one of the competitive advantages, easyJet has a strong brand image because the word “easy” is easy to remember and it is very convenience such as it fly to main airport and highest frequency of flights. Besides, it also provides free meals and accommodation in case of delaying or cancellation of flight(business week).
In conclusion, the competitive advantage of easyJet on price, punctuality, environmental friendly and the service provided enable them to compete with the other airline’s companies and exist as the second largest low cost airline company in Europe.
