Cable Tv has long been considering ways in which they could create an interactive experience for viewers. Most plans fell to the wayside and were not taken seriously due to lack of interest, as well as, a surge in more profitable sectors including digital cable, high-speed Internet, and telephony. Any interest that was given to Interactive Television (ITV) centered around shopping. Analysts such as Gary Arlen, president of Arlen Communicaitons, note that the rise of e-commerce has made consumers more comfortable with buying things from a screen. Despite the reluctance of consumers to adapt, and due to the change in consumer spending habits, cable TV operates have a renewed interest in ITV and are trying to work out a way that viewers can use a remote control to make purchases as instantly as they change channels. Time Warner Cable has teamed with e Bay to smooth the transition and for a test group of 50, 000 participants in the Austin, Texas area, ITV became a reality last Thursday.
Those researched were already renting boxes from the cable service and subscribed to its digital video recorder service before being introduced to the new concept. This ‘trial’ effort is being offered at no charge and marks the first deal for the Plano, TX-based Bias System’s e Bay on TV service. Users of the service can access their e Bay accounts, submit new bids on watched items, and track existing bids with a remote control, but no search of e Bay is currently offered unfortunately. Though using e Bay to revitalize the ITV concept is a smart move, e Bay is not the first ITV channel.
The Essay on Automated Customer Service Consumer Longer Operator
Automated Customer Service: Advantages Outweigh Disadvantages The marketplace in the world today is more competitive than ever before. Businesses are trying to increase profits and lower operating costs. Stockholders are insisting that companies make money, thus increasing their stock portfolios. Consumers are busier than at any point in the history of man. They work longer hours and try to ...
Always on the cutting edge of consumer technology, Sharper Image launched its ITV offer in February on satellite TV programming provider Dish Network. Sharper Image senior vice president of marketing Roger Ben singer implies that ITV is the next step in e commerce evolution saying, ‘Much like e-commerce, interactive TV shopping is available 24/7, and you don’t have to get off your couch to do it.’s ome day, we ” ll probably be doing most everything from our television screen. Hopefully, we won’t be as attached to our couches!
