Exercise
You have been asked by the Buying Director to visit a local Aldi store and critique the Crisps, Snacks & Nuts fixture.
Your critique should take the form of a report or presentation in any format. However, we will not be providing laptops on the day so if you choose to produce a PowerPoint presentation we advise you print out your slides prior to the day.
You may want to look at using a SWOT or PEST analysis. A SWOT analysis requires you to consider strengths, weaknesses, opportunities and threats. A PEST looks at external issues such as political, economical, social and technological factors. We have detailed a number of pointers that may be of help to you. You should consider short term and long term recommendations leading on from your analysis, taking into consideration any wider implications.
The critique should cover areas such as:
Quality
Range
Service
Availability
Packaging
On the day of your Interview, you will have an opportunity to present your department critique to the Buying Director.
In this exercise you will be assessed on:
Your critical evaluation of the department and the reasoning behind any recommendations made
The ideas you present
Your consideration of the long term and wider implications
