7-Eleven is an international company operating as a convenience store in eighteen countries which includes Canada, United States, Mexico and Puerto Rico in the Americas; Norway, Sweden and Denmark in Europe; Taiwan (Republic of China), People’s Republic of China (China), Hong Kong, South Korea and Japan in East Asia; the Philippines, Thailand, Malaysia and Singapore in Southeast Asia; and also Turkey and Australia. -Eleven, primarily operating as a franchise, is the world’s largest operator, franchisor and licensor of convenience stores, with more than 48,000 outlets. His headquartered is in Tokyo, Japan. In 1931, 7 Eleven was called “Tot’em Stores”. In 1946, the name of the stores was changed to 7-Eleven to reflect their hours of operation 7am to 11pm. In the 1980s, the company encountered financial difficulty, selling off its ice division, and was rescued from bankruptcy by Ito-Yokado, its largest franchise.
In 1987, John Philp Thompson, the CEO of 7-Eleven, completed a $5. 2 billion management buyout of the company his father had founded. The buyout suffered from the 1987 stock market crash and after failing initially to raise high yield debt financing, the company was required to offer a portion of the company’s stock as an inducement to invest in the company’s bonds. The Japanese company gained a controlling share of 7-Eleven in 1991,during the of the Japanese asset buble formed Seven & I Holdings Co. and 7-Eleven became its subsidiary in 2005.
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PEST ANAYLSIS 7 ELEVEN 1. 1 Company Background (7-Eleven) 7-Eleven, founded in 1927 in Dallas, Texas, is the world's largest operator and licenser of convenience stores with more than 21, 000 units worldwide and nation's largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7 am to 11 pm. Today, offering customers 24-hour convenience, seven ...
Vision: be the best retailer of convenience 7-Eleven’s vision is to be recognized as a leader in providing time-conscious consumers with a full-range of products and services that meet their ever-changing daily needs. This means employees has a chance to brighten someone’s day and make life a little easier, whether it is service with a smile in the store or ensuring they have the freshest food available, day in and day out. . Mission Statement: consistently serve the changing needs of customers for their convenience. -Eleven’s purpose and mission is to make life a little easier for its customers by being where they need it, whenever they need it with customers with their fresh products and pleasant services that meet their ever-changing daily needs through quality, speed, selection and value in a safe, friendly and nice environment. Core Values 7-Eleven is a customer-preferred convenience store that value customer expectations through quality, speed, selection and value safe and pleasant environment. The company treats employees with dignity and respect. The company also recognizes franchisees and suppliers as business partners.
In addition, the company strives to be a good corporate citizen. corporate social Responsibility Being the premier neighborhood convenience store, community building is in the heart of 7-Eleven’s corporate social responsibility framework. 7-Eleven Community Care is a non-profit entity set up to implement 7-Eleven Malaysia’s corporate social responsibility and philanthropic initiatives. We believe in giving back to the society we operate in, with a commitment to support the underprivileged groups and to sustain environmental conservation effort at the local community level across all regions.
