Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data. Nonetheless as every other business, Emirates Airline faces its own challenges. The company needs to update its services and technology in order to always be one step ahead of its competitors.
Many companies try to compete Emirates Airline with their professional staff or by introducing and implementing new technologies. However, Emirates Airline has managed to challenge this competition by offering a variety of commodities such as shower spas, flat-beds and high class private suites. These commodities make the company very difficult to compete with. In addition, unlike many of the most competitive airlines, Emirates Airline offers inflight Wi-Fi as well as mobile phone use and data roaming.
One of the biggest challenges of a business is to compete with other companies. Emirates Airline faces competition from regional airlines such as Qatar Airlines, and international ones, being those American or European ones. The mission of reaching goals within minimum costs is often very difficult especially when a company faces such high competition. Currently, Emirates Airline might be one of the leading airline companies, but let’s not forget that numerous existing and new airline companies may be a threat to Emirates Airline future success.
The Essay on Northwest Air Airlines Service Company
Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert O tos and Jesse Buchholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to ...
Companies like Etihad Airways or Malaysia Airlines have invested tremendous amounts of money in the Research and Development sector aiming to globally compete their rivals and creating new marketing channels. These companies compete Emirates Airline by offering lower prices and higher travel time punctuality. In order to maintain its competitive advantage Emirates Airline is following a specific strategy of long – term planning. The company already knows its operating new destinations for the next 10 to 20 years.
The company studies the market, analyses the flaws that it has and tries to fill in the gaps that the airline industry faces. Its focus is to find new market channels in places where the demand is high and supply has not reached these areas or is incapable of satisfying the high demand. Therefore, as a result of this strategy Emirates Airline has shifted its network from east to west where the demand for airline services is higher and is expanding its services and products in that region. Volatile international market is a possible threat to Emirates Airline.
Fuel accounts for 45% of Emirates Airline’s costs and a slight increase in global oil prices dramatically affects the company’s revenue. Unfortunately, Emirates is unable to manipulate the global oil price that might arise due to geopolitical tensions or resource scarcity. Instead the company handles these kinds of crisis by simply adjusting and keeping track of its costs and expenditures. Specifically, Emirates Airline has implemented new flow management systems that increases the company’s control of its aircraft arrivals, thus reducing its operation costs.
The company has in the past faced consequences of economic crisis, being those regional or international. In 2009, the company’s stability was at risk due to Egypt’s political turmoil. Since Emirates is owned by the Investment Corporation of Dubai, which is controlled by the Dubai Government, a possible government shutdown would cause Emirates Airline huge losses and would limit its plans to expand its market. In order to minimize the effects of a possible political turmoil or international financial instability, Emirates Airline has been trying to create financial stability by diversifying its portfolio.
The Essay on Global Pest Control Services Market: Trends and Opportunities
The report titled “Global Pest Control Service Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the pest control industry. The report also provides detailed analysis of the global pest control market, with data of regional markets such as –North America, Europe, and Asia Pacific. The report also profiles and analyzes the business ...
The company continues to expand its products and services around the world and therefore is not dependent on the conditions of a specific regional market. The Emirates Airline needs to constantly gain new customers in order to increase its revenues and maintain its status as a world leading Airline Company. It is of a crucial importance to not only gain new clientele but to also gain and maintain their trust. Therefore, customer and brand loyalty is a challenge for Emirates Airline. The company needs to attract diverse clientele and have specific strategies to expand its market and keep these customers constantly satisfied.
To reach this goal Emirates Airline offers an air mile system which offers customers a free flight when they fly certain miles with the Emirates Airline. Furthermore, the company offers high quality accommodation, a fairly big space between seats and a very professional service. As a company with employees from more than 160 nationalities, Emirates Airline faces the challenge of maintaining ethical and responsible standards. The company needs to create well established grounds for productive communication among its coworkers. Managing its diversified workforce is a crucial element for Emirates to ensure its
success. The company has retained competitive advantage with its services for years now and it has done so by giving all the employees equal opportunities. Moreover, the company has set English as an official language of operation in order to prevent language barriers. It has also founded a college that offers vocational trainings to its employees as well as aviation programs for young potential students. Emirates Airline encourages and motivates its staff to express ideas that would enhance the company’s success as well as rewards them for their dedication by promoting them in higher positions within the company.
Therefore, Emirate Airlines not only has an outstanding service reputation but is also a very desirable company to be hired. The idea behind this short analysis is that Emirates Airline deals with a harsh reality full of challenges and external pressure as part of their day to day business. It is true that every company faces its own risks but for Emirate Airlines the risks are doubled and even multiplied. The difficulties of operating in today’s global market place are tremendous for this company.
The Term Paper on Southwest Airlines Company Airline Aircraft
The Archetypical Low-Cost Air Carrier: Southwest Airlines Former Student ECON 211 Macroeconomics Embry-Riddle Aeronautical UniversityAbstractThe seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United ...
To successfully go through all the obstacles that it encounters, Emirate Airline has focused on creating a very strong organizational structure that is able to handle with professionalism and under time pressure all the difficulties it faces. By making its services and products a priority of the business and maintaining a strong work ethics Emirate Airline has managed to expand its market even in times of crisis. Moreover, the company has been successful in implementing and equipping its aircraft with the latest technology, therefore maintain its status as a world leading Airline Company.
