Create a statement and proposal to form a joint venture
A foreign company should know the reasons to form a joint venture into India. The foreign company should set up a clearly vision, mission and goals for enter another country market. You will know the particular of finding a partner that fulfill your qualifications.
Research and choosing the right partner
The foreign firm should reseach all the information to find strategic partners that fulfill your needs. You need to compare the companies that can help you penetrate into the market. The foreign firm should consider at least four factors in selecting partner: Compatibility
The firm must choose a compatible and reliable partner. Without any trust, the business is unlikely to succeed. A firm must know the management of the style and team in the organization.
Nature of a potential partner`s products or services
Each company have their own expertise. The firm should form an alliance with a partner whose services or products are complementary and do not compete each other’s in the market.
The relative safeness of the alliance
The manager must assess the success or failure of previous strategic alliance formed by the potential partner and analyze the potential partner`s strength and weaknesses.
The Term Paper on Analysis of statement that “acquiring foreign companies creates shareholder wealth and helps reduce many risks”
The above statement discusses risk reduction as a benefit of acquisitions. I will split the statement into two parts; one that discusses the reduction of risks through acquisitions, and the other which explains the creation of shareholder wealth through acquisitions. The first part of this statement can be explained through the various forms of risk that are reduced due to acquisitions. One ...
The learning potential of the alliance
A firm learning the potential from each other’s. It can understanding the different of the corporate culture, management of the inventory and the training for the employees.
Create a joint venture agreement
A joint venture agreement is the legal document that sets out between two or more business partners to the joint venture is responsible for and how the partners will work together on a common business strategy. This aim is to clarify the relationship and ensure trust between the partners. The first partner meets with other partners to discuss the structure of the joint venture. Each of the partners should consider the important issue before sign the agreement. The certain of the important issues are: Approval from Governmental/ Regulatory Bodies
Tax Issue
Authorized Capital & funding arrangements
Shareholding Pattern
Due Diligence- financial/ Commercial, Technical/Engineering and Legal The entry mode of the Honda Siel Cars India Ltd is joint venture with Usha International of Siddharth Shriram Group in December 1995. Usha International of Siddharth Shriram Group sold entire 3.16 per cent stake to the partner for Rs.180 crore. Honda Siel Cars has purchased all of the shares (18 million) that Usha held in HSCI. They are business partnership or a limited liability partnership. They signed the agreement and changed the name to Honda Cars India Ltd (HCIL) and it became a 100% subsidiary of Honda.
The India government amended the New Industrial Policy for industrial sectors in 1991. Joint venture, whole owned subsidiary and share acquisition of India Company directly or indirectly are the entry mode by foreign company as an India company in India. Government need India expands as part of the world economy, utilization and development of indigenous capabilities in manufacturing and technology as well as its up gradation to world standards.
3.0 Recommendation:
We explain the use of joint venture and international marketing strategies at above but I need add some point to recommend. These methods will help in the automobile industry:
The Business plan on Marketing Plan For Hypothetical Product-Based Company
Executive Summary This report contains a marketing plan for a new and affordable repair shop in the San Antonio market. The new shop will be launched in the market and will tend to all types of customer’s needs, such as; tune-ups, engine diagnostic (free), oil change, engine cleaning, will be an exclusive high end smart watch. The gold and platinum watch with marble dial will be launched. The use ...
i) Government improve utilization of infrastructure and transportation Government need to improve the functioning of highway infrastructure and opening new roads. It also can reduce traffic jams in the peak hours. Nowadays, most of the people concern about how efficiency we can do it. We spent less time on delivery trade, it will increase the productivity. Improvement of transportation and logistics can grow one country economy. It can stimulate the number of vehicle on the road. The policy of elimination of old vehicles can decrease the road accidents and grow up the automobile sector.
ii) Research and development
The company in automobile sector need research or development and technological development. R&D group is to develop new products which that require the customer’s needs, desires and the modern trends. R&D group invent a car that can save the fuel and good for environment. Nowadays, the increasing of fuel price will increase the burden of people and everyone encourage Go Green Awareness. Automobile industry need invent or discovery new product which that can reduce the burden, save fuel and save the environmental. Example, Honda release a Hybrids car named Honda Jazz in India and Malaysia.
iii) Increase the value of the brand
Improve the understanding of the product`s brand meaning to customers and let they gain the social acceptance. We should innovate products to meet the consumers unknown needs and stay focus on the solution. Product engineers and marketers must pay attention to the details and create the new products or new features to exceed customers’ expectations. We should become consistent and reliable company for the customers. We should provide high quality products, services, features for customers to get their trust and reliable. When consumers can trust that their brand experience, they will add the value of the brand.
4.0 Conclusion
As a conclusion for this assignment, we learn about the joint venture and international marketing strategy. There have pros and cons of joint ventures in india. The advantage is provide great opportunities to improve and develop in terms of capital and technological. The company also increase their capacity and gain expertise in various fields. It can widen economic scope fast without spending too much money and time. Besides that, the disadvantage is some differences culture and management structure. It result in poor integration and co-operation.
The Essay on Building A Brand And Customer’s View
... R. (2013). Brand, Product and Company Positioning. Victoria Secret. Retrieved from http://ginaremini/2013/05/brand-product-and-company-positioning.html Jamshid, ... brand equity from a customer base perspective. A customer base perspective identify that brands ... aspiration for the brand to have room to improve and grow. Build ... company picks up an opportunity to expand they try to increase the product ...
International marketing is to understanding of product and services marketing, sales and service execution for international brand management. We know the characteristic of the product policies, pricing issues, promotion issues and the distribution issues. All of the information and knowledge will lead a company to successful pathway in the future. We also learn a lot of knowledge through this assignment.
