Through writing my pitch, I’ve learnt several things about the film industry. I’ve realised that a pitch is the very first thing we need to do before proceeding to any preproduction or production tasks and that the purpose of a pitch is to attract development finance to pay for the production of the film. Therefore, a pitch should be marketable and interesting. As pitching is commonly known as “selling the film”, there are several things I need to consider in my pitch so that it can attract the investors and they would green-light the project. Some of them include the names of actors and actresses to create star power, a brief plot synopsis, budgeting values, genre and the target audience. I’ve also included a similar film to give a clearer picture to the investors what my film is like. The logline is especially important to draw the investors’ attention, as it effectively works as an advertising tagline to increase the viewership of my film. To create star power, I’ve included the names of a few well-known actors and actresses including Josh Duhamel and Emma Watson, so that the investors will be likely to buy into the film. I’ve also included a small paragraph of the plot synopsis to give the storyline of my film, so that the investors would have an idea who my target audience are.
Film is probably the most effective way of portraying a story. They don't just tell the story, they can also make the audience feel part of it. Film makers can choose what they want their audience to see and feel, making the viewer emotionally attached. All genres set up expectations in an audience and never disrupt the expectations, for example, the audience always knows that a James Bond film ...
As preproduction work, I have created a magazine cover and its content page featuring the film I have “produced”. A film magazine actually plays a very important role in marketing the film. I’ve learnt that a film magazine should be carefully designed and planned so that it attracts the target audience and their age range, which I have decided particularly. The film magazine can help to “sell” the film because it has a wide target reader who would buy and read it. If it is not appealing enough to the audience, then the magazine would not be successful and, as result, the film featured in the magazine would hardly be successful too.
To attract both male and female audience, I’ve chosen red colour as my ‘initial’ colour, which is used as the title and content’s font, to bring out a sense of excitement and passion in the readers. The strapline “there’s more you need to know” creates a sense of mysterious and curiosity in the readers. The strapline is coloured in black colour and black signifies mysteriousness and seriousness. For the title, I’ve used the font ‘Minion Pro’ as it is more unisex yet not so common so that it would be more appealing to older audience unlike the font ‘Curlz MT’ used in many girly or teen magazines.
Posters play a very important role in the film industry. Through the production work, which required me to design and create at least three posters featuring my film, I’ve learned that the posters are one of the things needed to make a film successful. This is because they promote the film before it is released and also when the film is shown in cinemas. Most importantly, a film needs a good promotion in order to be successful. There are three types of posters: lobby cards, teaser posters and character posters. Lobby cards are like posters but they are smaller and collectible. However, they are soon replaced by teaser posters and character posters. A teaser poster is an early promotional movie poster, containing only a basic image or design without revealing too much information such as the plot, theme, and characters. They are often used to create sense of suspense and hype in the audience. In contrast, the character poster features an individual character from the film and usually it contains the name of the actor/actress, with or without the name of the character played.
The Essay on The Film, witness, shows the audience a clash of different cultures that come together briefly but cannot mix
It is clear that the clash of the Amish and mainstream American society cannot mix, as shown in the film Witness. Although the cultures meet out of necessity in the film, the relationship between John Book and Rachel Lapp doesn’t eventuate, Eli and Book disagree on their ideas of justice, and the lifestyles of the two different societies are often incompatible. (When Samuel is involved in the ...