Our primary objective, we are going to make a test to 30 students to bring prominence of which factors that will affect Tarc College students in choosing the ice cream. Our secondary objective is to search out the importance of factor to affect the decision of purchasing ice cream. Tertiary objective is to observe if gender place different importance on the factor that will affect their preferred to choose ice cream. We are using the SPSS software to analyze the data. 1. 3 Conclusion and Recommendations In the primary objective, these four factors are important in influence the decision making.
Recommendations discussed include: • Acceptable price of product • Position in a strategic location • Provide promotion • Quality of product In the primary and secondary objective, we found out it shows that male and female students placed more important on food quality, price, and after complete the survey. The students do not rate the location of selling ice cream as the most important element. In the tertiary object, we found that Female students placed more important on promotion compared to male students. Recommendations discussed include: • They can lower down the price of ice cream to attract students. They can create more attractive promotions such as buy one free one, discount or others. • They should keep and improve the quality of ice cream or create more new tasty flavour. 1. 4
The Term Paper on Swot: Ice Cream and Jerry
1.0 Introduction Ben & Jerry’s Ice Cream, founded in 1978 by two upstarts; Ben Cohen and Jerry Greenfield, is now one of the best homemade well known as a premium ice cream brands. It was firstly started in Burlington, Vermont which has a longer winter season as compared to summer season. It seemed as the worst idea ever to start an ice cream business in such a cold place. However, Ben and ...
Research question and/or Hypotheses: 1. Most of the students rate the location of selling ice cream is not more than 5. 0 or equal to 5. 0. 2. Is there any prominence difference between the food quality and food price of the ice cream? 3. Is there any prominence difference between male and female on the factors of choosing the ice cream? 4. Is there any prominence difference between the food price and selling location of the ice cream? . 5 Research Design Formulation: We decided to use the quantitative method to carry out our research. We walk inside the cyber center, and trying to communicate with students that sitting in front of the computer and sofa, we describe what we trying to survey. We are using descriptive research design. We ask the students who doing their staff inside the cyber center to answer the survey form. . This method and the sample size are called convenient sampling method. We use this convenient sampling method because it is low cost, fast and convenience and the sampling units are compete and easy to measure.
This method and the sample size is called convenient sampling method. 1. 6 Field Work and Data Collection Before collecting the data, we were discussing to use which type of measurement and scale. Finally, we decided to use the nominal, interval, and ordinal scale. Nominal scale uses circle as labels or tags for recognition and classifying objects. We use it to differentiate gender, age, race and factors. Ordinal scale is a ranking scale numbers are assigned to objects, which allow us to determine whether an object is more important compared to some other object.
We use it to determine which factor element of ice cream is more important to the students. Quantitative attributes are all measurable on interval scales. An interval scale have all the information of an ordinal scale, it used to determine the differences between objects. We use it to choose our preferences towards the ice cream. 2. 0 Introduction Magnum is an ice cream brand owned by the British/Dutch Unilever Company, and sold as part of the Heart brand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark.
The Business plan on Swot B&B Ice Cream
SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of ...
The original 1987 Magnum consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams. The company also started selling Magnum ice cream cones in 1994 and ice cream sandwich in 2002. Do you know that Magnum ice cream is one of the Wall’s brands? How depth you understand the Wall’s background? 3. 0 Background of Wall’s Company Wall’s is initiated in the United Kingdom that related to food brand, including the both meat products and ice cream products, owned by Unilever. In year 1786, “Butcher Richard Wall” was founded in London and it was acquired by Unilever in 1922.
To avoid the summer layoffs due to the down turn in its core meat product market. Wall’s launched ice creams in 1920. Unilever sold the meat products business and license to use wall’s brand on such within the United Kingdom in 1996 to Kerry group. Wall’s itself now core to Unilever’s heart brand global ice cream business, used currently in the China, Hong Kong, India, Indonesia, Italy, Austria, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam. 3. 1 History In 1786, Richard wall opened a butcher’s stall at St James’s market “London”.
Selling the meat and other meat products, he soon gained a well reputation for being fine pork butcher in the market. Richard received first royal appointment to George in 1892. Prince of Wales as the “purveyor of pork” continuing to serve him through his later resign as “King George III”. In the year 1817, Thomas had born followed by daughter Eleanor. Richard’s business has boomed in 1824 and he moved to the new premises as at 113 Jermyn Street in 1834. Richard wall has died afterwards and leaving his widow “Ann” and 19 years old son “Thomas wall” to run the business, trading as “Ann wall and son”.
Ann also died shortly after the death of her husband. At the age of 19, the Thomas wall took sole charge of the business, plus the care of his 14 years old sister. After the birth of Thomas’s son Thomas wall in 1846, the Thomas wall served his apprenticeship and then joined the company in 1870, and after second son Fredrick had follow the same path, the company name was changed in the year of 1878 to “Thomas wall and son Ltd”. Throughout in this period the business maintained its high level standard and resultant recognition, obtaining a series of royal appointments from Queen Victoria, King Edward VII, King George IV and King George V.
The Essay on How to make ice cream
There is always room for dessert and when it comes to sweets the first thing that pops into mind would be none other than ice cream. Chocolate, strawberry, vanilla, pistachio, the flavor goes on and on. Children and grown ups alike all scream for ice cream. The origin of this American dessert can be traced back from the 4th century B. C. When the Emperor Nero of the Roman Empire wanted to have a ...
The business had always faced a problem in summer when sales of meat and meat pies and the sausages fell and the company was forced to lay-off its staff. Now led by Thomas wall II he wished for developing a line of ice cream in 1913 to void the layoffs but the onset of World War I put the plan on hold due to shortages. Thomas wall II has decided to retire and so sold the business in 1920 to Mac Fisheries which itself was acquired 1922 jointly by lever brothers and Margarine Unite the creator company of Unilever.
At present beneath the direction of Maxwell Holt ice cream production initiated in 1922 at an industrial unit in Aton London. Due to ice cream grew rapidly, Unilever split the company into 2 “T wall and son ice cream Ltd” and the “T wall and son meat Ltd”. In 1959 wall’s doubled the capacity by opening a reason built ice cream factory in Gloucester England. In 1981 Unilever and T wall merged and son ice cream Ltd with “Birds eye foods Ltd” to convert in “Birds eye wall’s Ltd. Subsequent a review of production services, the Gloucester factory was exhausted and update and the Acton factory was closed “Project Phoenix” 1983. . 0
Problem Definition Upon completing this market research report, we had prepared 30 survey forms to hand out the students in TARC College to assist us in reaching our report’s objectives, which is to find out the students’ preferences of the new Wall’s Magnum ice cream in Tunku Abdul Rahman College. Among all these survey forms, we had asked 19 questions to know about the students’ opinion on this new ice cream that just came out and some of the questions are: • Which is your favorite’s flavor of the Wall’s Magnum ice cream? • Where do you usually purchase the Magnum ice cream? Is the price of the Magnum ice cream reasonable? • Would you be more interested if there is a promotion for the ice cream? Among all these questions, we also inserted the ordinal, nominal and interval scale rating system for the students to give out their opinions on the ice cream more accurately. The purpose of conducting problem definition is to find out the problems and the difficulties that we will face all based on the 4Ps of marketing. Price: The management-decision problem that we had concluded is that should we increase or decrease the price of the Wall’s Magnum ice cream?
The Essay on Ice Cream
Of the numerous jobs that I have had in the last few years, only one has maintained a lasting hold on me. I return again and again to the call of serving the same gratifying, palatable treat, that amazing creation called ice cream. With the experience I have had, I could have aspired for a more professional working environment than Frosty's Frozen Yogurt or Baskin Robins. Yet, for some unknown ...
The marketing-research problem is to determine the price elasticity of the ice cream and the impact on the sales once the changes of price has been made. Product: The management-decision problem is that should we diversify the flavours of the ice-cream? The marketing-research problem is to determine the diversification of the flavours of ice-cream will attract more customers or not. Promotion: The management-decision problem is that should we introduce a new promotion for the product? The marketing-research problem is to determine whether a promotion of the product will help to bring in more customers and increase the sales.
