Assignment 1-the shift of fashion Before the French Revolution in 1789, fashion in France was much more understated and subtle. After the French Revolution, a great change took place in the area of fashion. Ideas of freedom and self expression were much more common, and the fashion world was an obvious place for these ideas to take place. France became the center of the fashionable world Dress became more striking and elaborate. Fashion shifted from being stiff and quite uncomfortable to looser and more comfortable, while still staying quite fashionable. At this time in France there was more freedom and people began to dress the way they wanted.
Now that the working class had a greater sense of freedom and equality, they started to move away from their dull, every day clothing. Also, with the development of the sewing machine and other vast fabric producers, clothing became much easier to produce in large quantities. With fashion being mass produced, the price of it went down considerably and almost everyone could now afford even elaborate and highly decorated pieces of clothing. During this time period in France, there was much less of a line between the classes and what each class should or could wear. Now, a middle class person of society could dress like a noble, and a noble could dress like a peasant if they were so inclined.
People would now wear clothing that was suited to their lifestyles, instead of simply just wearing what they were told to wear. For example, men adopted the short jacket suit, which was much better suited to an active lifestyle than the traditional long tailed suits. Women’s clothing also evolved during this time period. Their dress became less strict and more open. The style was less restrictive.
Wet Seal started as a bikini shack in Newport Beach, CA in 1962. By the mid 1980's they were known for offering trendy clothes to the most fashionable customers in Orange County. Wet Seal sold the right merchandise at the right time, and by 1995 they had enough capitol to buy 237 Contempo Casual stores from the Neiman Marcus Group. When Wet Seal went public in 1996 they realized they needed a ...
Curves were now shown off, instead of hidden away. Fashion in France would continue to evolve and become more forward.