Fast Food Nation Patel H. University Exp. 04-22-05’Fast Food Nation’ by Eric Schlosser traces the history of fast food industry from old hotdog stands to the billion dollars franchise companies established as America spread its influence of quick, easy and greasy cuisine around the globe. It is a brilliant piece of investigative journalism that looks deep into the industries that have profited billion dollars in the American agriculture business, while engaging in labor practices that are often shameful. In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened.
Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, work site danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption.
To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leaders.
1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the ...
Karcher can be described as Wal-Mart’s Sam Walton. Karcher bought his first hot-dog stand and after the booming population of CA, he made a fortune in this business by establishing the gigantic Carl Karcher Enterprise Inc. It also illustrates how the fast food restaurants made big money by using new ideas, for example quick service, drive-in. Scholsser analyzes how the fast food industry has affected and influenced today’s society as well as the advertisement process and the break down of individuals’ behavior and thinking process towards today’s fast food society. A Fast Food World? Since the evolution of fast food restaurants, the value of the all American meal has been transformed by many means. Not only have fast food restaurants altered people’s eating habits, but they have also revolutionized the way people live and society itself.
Schlosser says about 100, 000 of us get sick each year from bacteria in beef. And that says these animals we eat are what they eat. Despite fears of ‘mad cow’ disease, federal law says it’s still okay to feed them such food as dead pigs, dead horses, dead poultry and poultry waste. There’s also another potential problem, according to our report. If you don’t get sick, fast food could just make you fat. Schlosser says, ‘The United States eats the most fast food in the world.’ We ” re the weightiest warm bodies in the Western Hemisphere and as a result we ” re all becoming super-sized.
This is causing big problems for the kids who are really growing up and out. In the last twenty years, the obesity rate in children has nearly doubled. Children now get one quarter of their daily vegetable servings from french fries and chips. Teenage boys get ten percent of their daily calories from sodas.
Schlosser admits beating the fast food ‘McMarketing’ monster will be tough. The Golden Arches are now more widely recognized worldwide than the Christian Cross. Despite concerns about fast food, lots of us will still say, ‘amen’ to that.