•The first Garnier product was made by Alfred Garnier in 1904, a hair tonic. The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L’Oreal Group has owned Garnier since 1965.
L’Oreal
•L’Oreal, based in France and the United States, has been in operation since 1909. It now owns five divisions including Garnier. L’Oreal has a focus on research, especially studies in sustainable development, with research centers on three continents.
Products
•Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier’s hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn’t as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.
Innovation
•Besides introducing Alfred Garnier’s hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960).
Today Garnier is the number-one brand in Europe using natural ingredients.
Research
•Garnier exemplifies L’Oreal’s emphasis on scientific study. Research for Garnier goes through four stages at one of L’Oreal’s sixteen research centers. Then Garnier conducts clinical studies and consumer studies before releasing the product, as well as surveys afterward
The Research paper on Brand and Oreal
The Company is known internationally for its portfolio of beauty and personal care products that are aimed towards catering to each level of market segment. It is an international success with deep rooted commitment and sensitivity towards local consumers’ needs and cultures. 1. Management Orientation: L’Oreal’s management orientation is geocentric. This can be seen in the sales, half of which ...
Garnier uses scientifically proven, natural ingredients to promote optimum hair health and let inner beauty shine through. The Garnier Fructis hair care line and Garnier Fructis Style products, allow women of all hair types to get the gorgeous locks they want.
Garnier products have garnered prestigious beauty awards from top magazines like Allure, Health Magazine, More Magazine, CosmoGirl!, and Cosmopolitan. The brand is also a sponsor of Project Runway and models of this popular reality show strut the catwalk with styles powered by Garnier products.
