Global Trends in Marketing
The field of marketing is an ever-changing one. Trying to grab and influence customers is a challenging and creative task that involves extensive research. Simply placing a company’s name on a billboard or on the suit of a NASCAR driver is not nearly enough to remain relevant. Enormous amounts of money are spent in marketing every year and it seems to grow rapidly with each year. Some of the brightest minds work day in and day out trying to be on the cutting edge. In order to be a useful and successful marketer, graduating marketing majors need to know where the field is headed. Our society is flooded with advertisements every place we look, thus needing companies to find new and unique ways to stay ahead of the competition. A few of these current trends are mobile marketing, green marketing, and social media marketing.
mobile marketing is perhaps the latest focus of marketing dollars, and for good reason. These days anyone from twelve years old through people in their eighties and beyond own cell phones. The presence of cell phones alone is not news breaking, but rather the increase in ownership of smart phones is. The newest versions of smart phones such as Apple’s “iPhone” and Motorola’s “Droid”, have more than just a browser to access the internet, they have applications. These applications, or “apps”, are software programs to enhance the customers’ phone experience. The applications can do anything from allowing you to play scrabble with a person across the world to starting your car when miles away. These applications are accessed through “App stores” or “Markets” and downloaded straight to the phone. In order for some of these applications to be free, creators of these applications need advertisements to fund their programs. For example, the mobile advertising company called “AdMob,” had requests grow from 254 million requests to 585 million requests in one year alone. (Fisher) If a marketing graduate wants to prepare for the marketing work force, then they need to be aware of this rapidly growing area of mobile marketing and how it can impact their company or client.
The Term Paper on Marketing Plan For A Herbal Company – Himalaya Herbals
The purpose of this document is to analyse the situation of Himalaya Herbals of Oregon and provide forecasts for future market and product innovations. We have developed organisational goals and objectives which stem from their “back to basics” philosophies’. After evaluating the strengths, weaknesses, opportunities and threats, we found that competition was the single biggest ...
Another current trend in marketing is the presence of green marketing. With evidence of our impact on our planet, many people are becoming more aware and pro active on being part of the solution and not part of the problem. With individual efforts rising, many people expect companies and corporations to do their part as well. In a sort of win-win situation for companies, the more they help the environment, the more they can help their revenue as well. Whether it is a more eco-friendly car like Toyota’s “Prius” or the packaging of the box a product comes in, like many of Apple’s computers, consumers take note and figure that while they are shopping for a certain product, they might as well buy one that is also good for the environment. Marketing graduates need to take note of the importance green marketing has for not only their careers, but also the environment.
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Although the basic definition of online marketing as written in the Marketing Management book by Kotler remains the same till this day, many of the processes are no longer that applicable to the local scene. First of all the Philippines has no online commercial service like AOL. Some companies have tried in the past such as GOL Philippines a Korean company, which tied up with the local ISP Moz ...
Lastly, another current trend is the rise in social media marketing. Social networking sites like Facebook and Twitter have consumed us as a society. Today it seems like everyone has
their own Facebook page, but now not only individuals are taking advantage of reaching so many people, companies are as well. Companies can reach such a broad audience so easily through these websites. Companies can advertise promotions and new products with just a single click of the mouse. The amount of possible reach is enormous, Twitter has more than 100 million active accounts and Facebook has over 500 million active users globally (Campbell).
Not only do these sites help promote a company’s brand, they can also get feedback. Facebook users for example can comment on the company’s Facebook page, and many times these comments involve feedback on their products or services.
The three current trends discussed above are just the tip of the iceberg when it comes to new, innovative ways to market to consumers. As our society changes, marketing efforts will evolve as well. Any pursuing marketing major needs to be familiar with these trends in order to effectively build their brand.
References
Fisher, Lauren. “Trends in Mobile Marketing.” Online PR & Social Media Agency in Dublin – Simply Zesty. 23 Aug. 2010. Web. 23 Mar. 2011. http://www.simplyzesty.com/mobile/trends-mobile-marketin.
Campbell, Denise. “WHAT’S YOUR SOCIAL MEDIA STRATEGY?” Black Enterprise 41.4 (2010): 74-76. Academic Search Complete. Web. 23 Mar. 2011.
