Sales and Marketing.” After create the product and get it to work, then you convince the consumer that they have always wanted and need it. We start with the central that the product is better, and we cam prove to them that it is better. Then we get the professional endorsement, get enough consumers to test it, and figure out what the advertising should look like ” Sales 1. USAa. Off-course. 65% of CGC bus sines.
In five years numbers of retail off-course have increased from 1500 to 2000 b. On-course. In five years numbers of retail on-course have increased from 5000 to 7, 000 i. Do not have time to spend with customers and to sell the products because they are running courses, giving lessons, selling shirts and renting golf clubs. c. No one client accounted for more than 5% of revenues.
d. About 1/3 o off-course shop sold 2/3 of products an 2/3 of on-course sold 1/3 of products. Although on-course were considered vital to CGC, the company relied more heavily on off-course shops because the were generally better f. “CGC maintained a one price policy with all customers” Thus, it provided no volume discounts, whether a customer did $ 10000 or $ 40 million of business a year”g.
Callaway Golf Sales Company, CGC sold this product to customers via i. regional field representatives, ii. in house telephone salespeople iii. customer services representatives.
h. Salesperson divided customers into three groups, A – B – C. which they visited weekly, monthly or four times per year depending the importance of the account i. Outside salesperson i. Maintain inventory ii. Running Demo days.
The Essay on Why Is a Product/Customer Focus an Important Characteristic for Successful Entrepreneurs
A product/customer focus is a pivotal characteristic that entrepreneurs must have in order for the entrepreneur themselves and their business to be successful. With that said, an entrepreneur with a product/customer focus is one that clearly understands the needs and wants of their customers and thereby producing and developing products that enhance people’s lives, but also products that meet and ...
30 – 40 days per year by each salesperson. These events allowed golfers to compare CGC clubs with them cubs iii. Taking customers orders iv. Provide customers seminaries v.
Provide information to retail about the s sales trend suggesting clubs for each season. vi. getting to known the salespeople vii. Retailers did not have sophisticated inventory management, thus CGC relied on on its outside sales group to do physical counts. viii. Salesperson spent time educating salesperson about CGC clubs and products because salesperson sold more products of with they known most about, and the more they Known, the more convincingly they could sell..
