Since the 60’s when the U.S. created a network with the adjective of access to military information during the Cold War, is when inadvertently created one of the greatest phenomena of recent times, the Internet. Google is a company that has grown exponentially since its founding in 1998 to date, introducing a model to see the world and sell their services under a strong ethical commitment, a casual work environment where economic performance have put at the head of the industry. Today achieved a profit on only one billion dollars in advertising, the main key to Google’s success has been the accuracy of searches, plus the large number of web pages stored on your system and it now only company is valued between 10 and 20 billion dollars, creating the guidelines which points to the web 2.0 era after the purchase of YouTube.
Importance
The positioning of Google as a search engine is one of the first on the market. Google gets almost 60% of Internet searches as each day’s work is for Google Constant work generating content, optimizing web pages and looking for links whose results are not long term and other search engines. To continue with the largest market share Google takes into account the following aspects.
• Quality
• Amount
• Speed
Information of the company
Google’s mission is to organize the world’s information and make it universally accessible and useful. The need to overcome Google is based on all borders even though Google’s headquarters is in California, its mission is to facilitate access to information on a global scale. Although its main product is the search engine, it also offers other services: Gmail, Google Earth, Google Talk, YouTube, Google Reader, Google Chrome, Google+, etc.
The Essay on Google Search
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance, Google gains the trust of users through reliable, accurate ...
Characters in the case
Sergey Brin Mijaylovich
Russian businessman of Jewish origin, with U.S. citizenship, co-founder of Google, Inc.
Lawrence Edward “Larry Page
American businessman, CEO of Google, Inc.
Eric Emerson Schmidt
American computer entrepreneur and. He was president and CEO of Google, Inc. from 2001 to 2011.
Summary case
Initiation of Google in China
– Google want to compete locally with Baidu (company dedicated to finding information on the web established in China).
– After Google got the operating license in 2005, the Chinese claimed that since the license was invalid on grounds of respect for government censorship rules – Entry of Google in China in June 2007 he was awarded the license – The success of Google in China depended on government contacts – China has decided to increase its restrictions in 2008 and censor Google searches that led to obscene sites. -In 2010 Google decided to officially retire from China, leaving their participation in the Chinese market.
Questions
How does the changing environment for Business affect Google’s ability to comunícate in this situation? The Chinese system is very conservative, since 1996 Chinese lawmakers created different laws and rules that censor the pages that they consider to be obscene or disruptive to society. The history of China, has revealed that his nationalist ideological base is strong with the sanctions it imposes its laws and regulations. Like all governments, there is always the factor of habit and cultures which are difficult to mold reality. China is a country which remained ideologically and culturally in the past, going to be very conservative and caring reputation. Thus these factors somehow believe can stall the development of the Chinese system.
Where is the company most vulnerable, from a Communications standpoint? When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image. Since the company’s inception, Google had enjoyed a reputation for ingenuity and creativity. Google had changed the way people use and search on the internet that was free from pop up advertisements and organized information. What are the key problems Google faces in this situation?
The Research paper on Case Study: Google in China
When Larry Page and Sergy Brin first launched the Internet search engine, Google; they did so with one goal in mind, to provide people searching the internet for information with the fastest, most reliable search engine. Because of their creativity and innovation, Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide, people in ...
This case indicates another important aspect of Google wrong, not having fostered a good relationship during negotiations with representatives of the Chinese government, because when you have good communication between the parties involved in the negotiation can achieve integrative negotiation, where the two sides can win, paying off the win-win position, so if Google had the view that if yields some could reach better results at the end of trading.
What advice would you give Brin, Page and Schmidt?
I believe that the most viable alternative and my advice to the directors of the company is that Google access to the Chinese Government imposed a domain name as well to monitor and filter the information transmitted and disseminated by the Google page, with which Google would have a greater growth opportunity, get higher profits, market share and wider would be accessible to a large number of followers. Must be the best option because you do not accept the Chinese government may block all growth options in that country, which Google has the possibility of losing in this negotiation. Besides that Google must analyze the cultural aspects of the country, because it is essential to first analyze what are the characteristics, values, beliefs, culture, norms and forms of communication that has the person you’re going to have negotiation with the purpose to obtain more information on the other side so we can anticipate a good relationship with the aim of achieving a good bargain for both parties.
The Term Paper on Critical analysis of Good Country People by Flannery O’ Connor
Good Country People is one of the most sought after works of Flannery O’ Connor. It is said to be the biography of O’Connor but she never claimed it to be such. The novel Good Country People seems to reflect the current situation and emotional status of O’ Connor while she was writing the novel, and if it is not in fact her biography, her emotion at that time has influenced the novel greatly. ...
Personal opinion
In conclusion, Google has become the biggest search engine of all time, becoming a strong and financially stable company. The key will be to use the tools Google where you can negotiate a solution. In this sense, the creation of a bilateral commission would trade very good help, to find mutually beneficial solutions in the right direction. A Google has no other choice but to make the decision to give in to demands they want the representatives of the Chinese government, as it should enter that market pretty big. As Google and got his business license to operate in China, you must agree with the representatives of that country accepts boot the domain name you are being asked (google.cn) and accept that filter your results with the intention to meet the demands of China’s censorship, respecting the first agreement. You should also pay close attention to the cultural aspects that have in the country throughout the negotiation process, to try to amend the errors and crashes that took into this negotiation with the representatives of this country, in order to make a good relationship work where both parties win, it becomes a win-win position.
