Abstract:
In this paper the author is going to illuminate about core brand values of one company. Core brand values helps a company to grow in the market. It is very important to build core brand values in order to maintain competition. Big companies such as Google has developed their core brand values that other companies in the same market are not even close to give them a competition. The author is going to explain Google’s core brand values to illustrate the importance of this topic.
Introduction:
Core Brand values are theory that explains one organizations internal conduct as well as the relationship between the company and the external world. Usually core values of a company are summarized in the mission statement of the company. These set of rules or material are genetic for the company. They define one companies behavior and set of skills. Companies values lie down in core of their culture.
Body of the paper :
The most important support for enterprises in today’s world are human capital. It takes more than just having remuneration packages and high-end salaries to retain top talents in one company. They always like to work in environments which are challenging and where they can develop their careers. They also look for companies which matches with their values. Many of the researches came up with an result of showing that culture is most important principal for the improvement of the company. A company with a well set up core brand values have very good foundation of their own. Core values helps to decide if the company is going to succeed or not.
The Essay on Mobile Phone and Core Brand Values
... Google’s diverse portfolio, the company manages to maintain a very people-focused set of core brand values. Google’s core brand values consist of maintaining ... as diverse as Google's, what are the company's core brand values? Is Google doing the right thing by diversifying ... useful” (Kotler & Keller, 2012, p. 30). It’s important to Google that users find their products and services useful ...
