Meanwhile, Mr. Nassir and his team make sure the work is done according to plan. The equipment’s that are used in the plant are manufactured by ‘Crones’ company, having the production capacity of water 25000/hour and juice 15000/ hour. Later he answered the questions of the students, which are as follows: WHY DID GOURMET LAUNCH ITSELF IN FAISALABAD AFTER THEIR SUCCESS IN LAHORE? Mr. Nassir Mahmoud answered that it was like a test to check what the response is if gourmet is brought out of Lahore and launched in another city.
For this Faisalabad was decided because of the ease of access for all type of support for example motorway access, material can be brought within 2 hours of time and the other good reason is the culture of food taste of Lahore and Faisalabad is quiet similar. Currently 100% of products are manufactured here in Faisalabad. WHY DID GOURMET CHOOSE FAISALABAD FOR THEIR PLANT? It would give huge benefits to gourmet in the future like when the Multan motorway will be constructed it will benefit gourmet in reducing its expense if they plan to launch in gourmet there too.
One reason to choose fsd is that in future benefits are here, because of the ease in access to motorway. ARE THE GOURMET DRINKS DISTRIBUTED IN OTHER CITIES OF PAKISTAN? The gourmet Drinks are distributed allover Pakistan except not in Baluchistan etc. In Punjab almost all main cities are covered. Distribution is mostly given to the one who has more market exposure. FUTURE PRODUCTS OF GOURMET? Upcoming product of gourmet is juice. Moreover the glass bottles for gourmet cola would be introduced within 2 months.
The Term Paper on The Dubai City
Dubai is the most populous city in the United Arab Emirates (UAE) and is one among the seven emirates. It is situated on the Arabian Peninsula along the southern coast of the Persian Gulf. To distinguish it from the emirate, Dubai city is sometimes referred to as the Dubai Municipality. This city has been estimated to have existed for more than one hundred and fifty years prior to the formation of ...
Juices would be in PET bottle, PET bottle is chosen as it has minimum chances of bacteria to be born in it and Cola will be in glass water, when the consumer returns the bottle back, gourmet will be able to save up to 17/18rs per bottle. GOURMET FUTURE PLANS FOR BRANCHES IN FAISALABAD? Production is a huge hassle reasonable branches would be there in any city gourmet shifts to. Gourmet would shift to longer shelf life. In Lahore it has 104 branches but the branches wouldn’t be as many as in Lahore, currently Gourmet has 9 branches in Faisalabad and 10 or 12 more branches would be launched.
So the total number of branches would probably be 20 or might exceed 20. IS THERE ANY NEED OF home delivery SERVICE OF GOURMET PRODUCTS IN FAISALABAD? Gourmet doesn’t Emphasis on it. Branches are near to you, they bring branches to your home. Gourmet produces too many products, probably 1700, they are factory produced & are kept in the branch, home delivery service suits more on restaurants or fast good places like pizza, kfc etc. , HOW DO YOU SEE DAUSAY AS A COMPETITOR OF GOURMET IN LAHORE? Competition is always positive for consumer & owner.
For consumer in a sense that they’ll have better quality in future. Dausay would have affected the sales of gourmet in Lahore. It increases the competition and now gourmet will focus to make improve its products and reduce price and make even better presentation. Gourmet rates are still better. We make quality products, and it’s 100% sure says Mr. Nassir. One should have trust in Allah, even if 100 companies come for competition in the market, rizk is written, we will have it anyway. NIRALA HAS ORDERING ONLINE & DELIVERY, WHY NOT GOURMET?
Nirala has less branches, we have many, the branches are at your home, delivery is not really required, for that packaging must be different, and many other things, a new industry would have to be developed in order to make such a packaging that could be taken out of country. WHY DOESN’T GOURMET ADVERTISE AS MUCH AS PEPSI & COKE? Gourmet doesn’t want to spend on advertisement. Gourmet cola is the reason why Pepsi brought its price down; Gourmet still sells its cola in bare minimum margin this doesn’t allow them to spend on advertisement.
The Term Paper on Coca cola marketing strategies
1.1 Marketing management Marketing is about meeting needs of target markets profitably. The key to professional marketing is to understand their customers’ real needs and meet them better than any competitor can. 1.1:DEFINITION OF MARKETING : Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. ...
They leave the advertise expense to the consumer and don’t waste it on advertisement i. e. spending on the dancers and the other models for the advertisement. Gourmet has direct link to the customer, Pepsi & coke doesn’t have the link direct to its consumers, there is a number on every gourmet bottle any customer can call and contact gourmet. WHY COKE IS SOLD ON GOURMET? Gourmet is the biggest seller of coca cola. They have a preferential trade agreement with coca cola, reason why gourmet didn’t choose Pepsi is because they believe coca cola has better quality and Pepsi is produced in Pak.
TURNOVER IS TOO MUCH? Basic salesmen have such turnover anywhere in the world. Basic salesman is not a profession, any person who doesn’t get a good job works as a basic salesman. Any of them who get a better job somewhere else he quickly shifts. This is not a long-term profession. Gourmet is highlighted this much because they have a huge setup, this is happening everywhere but they aren’t highlighted as they have small setup. Mr. Nassir believes the retention has been reduced after the introducing the software. DOUSAY HAS GOURMET EMPLOYEE’s, WHY?
Fact is that half of them come back to gourmet. Dousay has 100% our ex-employee’s. Because they need experienced & trained employees. INCENTIVES FOR MOTIVATION OF EMPLOYEES: Work has no link to cash. Work is linked to commitment. Gourmet gives 3 time food to its employee’s other than his salary. They are sure that each and every rack is safe right now; it is because if rack’s inventory is reduced the amount is deducted from his pay & if he keeps it safe he’s given 50rs as reward, this concept is introduced by Mr.
Nassir & it has reduced the theft in the branches. Moreover when employee puts right inventory, he’s given a share of profit, i. e. 100rs/day. HOW DO THE OWNERS STAY IN TOUCH WITH ALL KIND OF NECESSARY INFORMATION? Gourmet has their own software designers, within few months the ERP software would be developed. This is for the ease of the owners they can access the data anywhere. In Faisalabad, every gourmet branch is linked to the main. Data flows all the time to the head office. All reporting regarding expense, purchases, salaries, sales etc. re reported live. This live reporting is done only is Faisalabad because in Lahore the owners themselves sit and run. THE GOOD ADVICE TO STUDENTS: Keep money on your back & not in front of you, if you do this money will come behind you, if you keep it in front of yourself you will never catch it, if you keep it behind you, it will come running behind you. Mr. Nassir gives an open challenge to anyone, offer any managerial employees to leave gourmet and shift to some other bakery, the employee won’t!
The Research paper on Proposal to improve Employee Safety in the Work place
Mr. Dunnah the purpose of this memo is to inform you that the Research into improving Workplace Safety is now finish and ready for your review. I have look at the statistics on work place violence over the past three years, 2011 through 2013. As I stated in my earlier memo I feel, that this is a very important need for the employees, management, and the business. Millions of workers face violence ...
