Grand Horizons Inc. Publisher Association Dear Sirs and Madams! Grand Horizons Incorporated Publisher Association is pleased to announce a new release. We are glad to introduce a brand-new publication of one of our most popular and promoted writers, a successful and experienced sales expert, Mr. Bennett Toft. The title of his new book, a copy of which you can see now in my hands, is Bonus! How to Meet and Beat Your Sales Targets Year after Year, a Guide to Successful Sales. First of all, I would like to say some words about the author.
Mr. Toft recently resides in Redmond, WA. He is Doctor of Economy, Marketing and Public Relations from Economic Department of the University of Utah, where he has been studying, teaching and working for 12 years. His researches and experiments in sales management theory resulted in creating of some principally new strategies to be applied in trade and business. Mr. Toft has 14 publications; three of them were exclusively issued by our Association and had very good success.
In his books, in easy readable form he popularizes the ideas of improving marketing strategies of small and middle-sized enterprises, gives practical advises for private sellers and businessmen, how to make their companies more efficient and profitable. Two previous books of Mr. Toft, The Last Chance! How to Survive through the Desert of Rivals and Rise of the Success have been nominated for David Graham Popular Economy Books Awards as the best sellers of the year. Jeremy Fishbourn, a famous literature critic, commented on the latest book of Mr. Toft as the following: Exceptional work! Can be interesting for anybody: from my teenager son to marketing specialists. I had the opportunity of reading the manuscript before it went to press. Dont miss it.
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Its an excellent read! The book can be taken as continuation of an economic-educational series of the author. In this new publication he describes possible problems and market opportunities of small companies, examines economical indexes and risks of a number of the most profitable markets in the US, and offers a lot of interesting tricks, directed on attracting attention of customers and increasing the profits. The book is filled with really very remarkable and motivating examples and cases, taken by experienced and veteran author from his supervisions of particular enterprises. It may become an essential guide for practical entrepreneurs and businessmen, a good study-book for students, interested in marketing and economy, and perfect entertaining reading for economy professionals. It will definitely have a good demand due to its literate style, abundance of amusing material and jokes, importance of the subject and popularity of the author. Now I would like to pay your attention onto some advantages and innovations of the very edition. First of all, we tried to make the book as much comfortable to read as we could.
Unlikely to previous editions, we decided to give up with super-cover and hard-cover, but instead we considerably increased the quality of paper and enriched the graphics in limits of approximately same price for a copy of the book. Besides, for the sake of making the book more pleasant to read, we agreed on increasing of the amount of pages at the expense of using of fonts, which are of bigger size, and improving the alignment of the text. As you can see, pages of this book are longer and the text is located denser in the middle, the lines of every paragraph are shorter, than usually, and font is noticeably bigger. This all makes reading more comfortable. Because of soft cover, the book is lighter and can be easily taken for reading in transportation or other place. We count on your help and efforts in distributing of the book around the country. There are two stimulating key-points, which I would like to discuss in details.
Firstly, I would like to inform you that our Association has created a large powerful marketing plan to promote the book, because we count quite a lot on its success and expect to receive good revenues from its sales. It is the first time, when we are going to support the sales and distribution of our book that much extensively, but I want to underline that our own marketing strategy and our own efforts will considerably assist your work on selling the book. We are going to implement a lot of interesting campaigns and actions, which will definitely boost the sales, so you can count on us a lot! First of all, at the expense of our Publishing Association we decided to provide every single copy of the first edition of the book with a free pocket calendar or a paper bookmark. We printed out and distributed about 3,000 posters and 1,500 catalogues of our new publications. The catalogues include addresses and phone numbers of the majority of your sales companies, so you can expect some inquiries from different book-stores and shops, which received them. We created a plan of working with 35 representatives of our Association, who will promote and advertise our book in a great number of bookstores in major cities of the Western Cost. They will control and monitor the sales, arrange personal sessions of presentation and signing of the book, they will collect and process the information about readers opinion, sales amounts and expected demands, and report daily to our marketing group.
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Important part of the promotion is advertising in internet and in mass media. We initiated collaboration with a number of literature critics and reviewers to react on our book in many popular magazines and special issues. Reviews and press-releases of our book will appear in internet and attract a lot of attention. We plan to arrange a bright presentation and invite some leading journalists and mass media representatives. Besides, the author will participate in some talk-shows at TV and inform huge audience about his book and its attractiveness. Finally, a series of signing sessions in a number of book-stores, located nearby, and an extended two-week long tour in 13 cities will be arranged for Mr.
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Toft. He will personally appear in more than 200 places, like shops, presentations, radio and TV programs, etc., with the aim to advertise his publication. I consider everything above stated as exeptionally important points, which will significantly help to boost the sales of the book, YOUR sales. We have already spent a lot of money and have done a lot of work to support the success of our product, to make it reach its customers easily. And now we only offer you to start selling and receive the reward which it deserves. My second and last key-point is the price.
I am glad to announce that the financial conditions of our Associations allow us to recommend a list of discounts for you, along with the wholesale price for a copy. We are ready to sell the book for $ 9.75 for each exemplar, and %10 of discount will be suggested for those, who will purchase more than 50 copies, %15 for purchasing more than 100 copies and %25 for buying more than 500 copies of this initial edition. We expect final retail price of the book at the stores and special outlets to reach about $ 16-17 per copy, so literally we are offering our product more than twice cheaper, and also, please, note that the expenses for advertising and promotion are included. As many of you know, we have special relations with a number of our old partners, wholesale distributors, so we are glad to discuss the terms of purchasing and the discounts at personal meetings. Me and my colleagues will be available for such negotiations today, right after this conference, and tomorrow during the day in our office. In fact, everybody is heartily welcomed to see us and to discuss our terms of buying, but for those who are under urgent circumstances we offer to leave their purchase applications for buying the book right now after the meeting to our sales coordinators.
Thank you very much for your kind attention. Good luck to our collaboration! Robert Lalas Exclusive Editor GRAND HORIZONS Inc..
