Grand Strategy Matrix has become a popular tool for formatting alternative strategies besides SWOT Matrix, SPACE Matrix, BCG Matrix and IE Matrix. Grand Strategy Matrix has four quadrants. All the organization can be positioned in one of the quadrant in Grand Strategy Matrix. Evaluative dimensions: 1. competitive position and 2. Market growth. DPS has been positioned in the quadrant 1. A firm in quadrant 1 of Grand Strategy Matrix has strategies which put the firm in an excellent strategic position.
The strategies that a firm practices in quadrant 1 of Grand Strategy Matrix are mentioned below. I. Market development II. Market penetration III. Product development IV. Forward integration V. Backward integration VI. Horizontal integration VII. Related diversification DIAGRAM-HERE. To be in quadrant 1 of Grand Strategy Matrix, an organization has to have strong competitive position in the market and rapid market growth as well. DPS has a strong competitive position in the market besides Coca-Cola Company and PepsiCo.
The Essay on Seminar Paper on Strategies to Achieve Market Leadership
In the early 1990s global communication networks and information technology (IT), especially the Internet, have lead to a deconstruction and reconfiguration of traditional value chains1. In consequence, branch boundaries faded and new business models emerged. 2 Opportunities to expand into reshaped business segments and to develop innovative products and services in order to attract valuable ...
These two companies are two strong competitors of DPS and that shows DPS’s strong competitive position. On the other hand, the market growth of DPS is not as high as Coca-Cola Company or PepsiCo but compare to others’ the market growth is rapid. DPS also follow above mentioned strategies. For instance, new Green Tea Ginger shows the practice of Market development. Forward integration is shown when DPS included distributor that brand’s 6-pack glass and 64-ounce containers (source- Case tudy).
Horizontal integration is increasing control over competitors. Agreement with Pepsi Bottling Group in New York and PepsiAmericas in Minnesota leads DPS to double the availability of Crush, making in the second-best-selling orange flavored soft drink shows the practice of horizontal integration. Investing in Hydrive Energy LLC by DPS shows related diversification. For all the above mentioned facts, DPS has been positioned in quadrant 1 of Grand Strategy Matrix.
