Anson : Okay, is everybody here?
All: Yes.
Anson: Good! Let’s start our meeting. First of all, I would like to welcome you all to the meeting. Today, We are going to discuss some promotion strategies that we can use and the methods of cost reduction in order to save our company from closing down. You should all have a copy of the agenda by email, right? [Yes] You can see from the agenda that we have a lot to go through. Let’s try to finish it as soon as possible. Heidi has agreed to take the minutes. Shall we start from talking about the suggestions for promotion strategies? Billy, would you like to start first?
Billy: I suggest that we should promote our company by making some advertisements in the wedding magazines. It is because ladies love reading wedding magazines when they prepare for their wedding. Therefore, I believe promoting our designs in wedding magazines is an effective method as they can find out more information about our company directly. Kitty, what do think if we make the promotions in wedding magazines?
Kitty: I hate to disagree, but I don’t really believe that doing promotions in wedding magazines is suitable. It is because we have done promotions in wedding magazines before; the results don’t seem so effective. I think we would try to promote our products and services on websites and blogs of wedding planners. The Internet is one of the most convenient media to transfer messages to people. Also, people like surfing the Net when they need information or references. Therefore, the Internet can attract young couples and expand our market.
The Term Paper on Best managed companies from 3 Companies
The industry that has been chosen for this report id the fast moving consumer goods (FMCG) industry in which the household and personal products have been chosen. The three companies that have been chosen for the analysis are Unilever, Procter & Gamble and Johnson & Johnson. The purpose of the report is to identify the best company out of the three based on various factors which includes ...
Anson: I agree with you. Youngsters always surf the Net to search for what they want. I believe it can help to attract new customers. Besides, how about joining the Wedding Expo in June? As the Wedding Expo attracts many couples to visit every year, it is a good opportunity for us built up our brand name and promotes the packages to couples. Moreover, we can apply for the subsidy from the government so that we can lower the cost of joining the Expo. Daisy, what do you think if we join the coming Wedding Expo?
Daisy: It is a good idea. As our urgent need is to promote our services with the lowest cost, the cost of advertisement in wedding magazine is too expensive and over our budget. Therefore, I believe that promotions on websites and joining the Wedding Expo would be better. It is because the cost is lower but effective. So, do we all agree that we’ll do promotions on websites and at the Wedding Expo? [Yes] OK! Let’s move on and talk about cost reduction. In my opinion, we should cut down the number of staff and hire freelance designers to reduce cost. It is because the cost of employing them will be lower than full-time designers.
Kitty: I’m afraid I can’t go along with you. I understand that hiring freelance designers can reduce cost. However, if the experienced staffs are fired, the morale of other staff will become lower and it might affect their working motivation.
Anson: You’re right! If we cut down the member of staff, it can’t maintain good team spirit. Other employees may be afraid that they may become the next target. It may bring them higher working pressure. Therefore, I do believe that firing the staff is not the best way to reduce the cost.
Billy: I agree. I reckon the design of our staff will be better than the freelancer’s as they are more experienced. The freelance may not be able to finish the work on time and it may cause us loss. Therefore, although the freelance are not paid much, we should keep my staff instead. Moreover, I think the demission of staff should be used as the last resort and we need not use it at the moment.
The Essay on Digital Piracy Production Companies
All around the world people connected to the internet are downloading free digital content through P 2 P file sharing software. Intellectual property rights are being broken as people are downloading free content through P 2 P (Peer 2 Peer) networks, and illegal websites online. Production companies can't do anything about that because developers of this type of software can't be blamed for what ...
Kitty: OK. Do all of us agree that we shouldn’t fire staff to reduce the cost? [Yes.] What if we cut down the production cost? Lowering the production cost allows us to spend money on promotion instead. As we need to promote our company to attract more new customers, we should pay more attention on promotion like doing the advertisement. Therefore, I think the production cost should be lowered so we can distribute more resources on promotion. Billy, what do you think about this suggestion?
Billy: Sorry, I don’t quite see it the same way. I suppose the cutting of production cost would also result in poor quality of work, for example, the materials would become fragile that can’t maintain for long period of time.
Anson: I agree with Billy. If the production quality becomes poor, it may cause a loss of customers. As we all know, our company is not in a big scale. The main selling point and aim of our company is that we promise to provide the good quality of products and services. If we break our promise, it also destroys the aim we always insisted.
Daisy: You’re right. I think good quality is required, poor quality lacks the confidence in our company. AA wedding company loses their customers due to using cheap films in their photography. In order not to bankrupt the reputation of our company, we’d better try other method. I reckon that lower the production can’t help to reduce cost but it will affect the trust of customers and bring us to a more difficult situation. So, do all of us agree not to lower the production cost? [Yes.]
Anson: Any other suggestions?
Billy: Yes, I suggest that we could offer some new services such as invitation design and wedding webpage design. It is because couples are always busy when they prepare for their wedding. They may not have time to think how to invite friends and relatives. If we can provide those services, it will bring more convenience to couples.
The Essay on Record Companies Music Cost Cds
The New York Times article put a perfect perspective on how ridiculous and greedy record companies really are. What a perfect way to teach a lesson; sue a child for $750, 000, and lesson learned. As far as I can remember, music downloads and file sharing has been going on for years, and even before The Napster era, so how convenient to make it illegal now, coincidentally when the music industry ...
Anson: This is a good idea. I also believe that offer new service can make us more competitive. Besides offering the invitation design and wedding webpage design, composing some wedding songs and inviting live bands in banquets are other suggestions. It would be a gimmick and let more people know our company.
Daisy: That’s great. It is unique that no other companies have tried before. It can become our new selling point. Shall we all agree to offer new services? [yes] Furthermore, we may offer discount coupons to our potential customers. They help promote our brand in their social network. Due to the low price, they will continue to use our sevices even in poor economy. Do you think it is possible?
Kitty: I see your point but it is quite difficult to find out who are the potential customers. Also, I’m afraid people may feel annoyed if we send the coupons to them suddenly. This may lower the reputation of us. Why don’t we offer some cheaper packages to attract couples with a lower budget for wedding? It can help expand our market.
Anson: The suggestion sounds good. Does anybody oppose to the idea of offering cheaper packages? [No] Ok, I think we’ve covered everything on the agenda. To conclude, we’ve decided to do the promotion on the Internet and join the coming Wedding Expo. Also, we will offer some new service and cheaper packages to attract customers. Kitty, because you have the similar experience before, would you be in charge of offering new service and cheaper packages?
Kitty: Sure.
Anson: Billy, you are good at the IT aspect, can you help to do the promotion in websites and blogs?
Billy: No problem.
Anson: Good! And I will be prepare for the details of joining the coming Wedding Expo and it may need some help when apply for the government subsidy. Daisy, you are an expert in the financial field and would you mind helping me with those problems?
Daisy: Of Cause.
Anson: Thanks for coming. We’ll meet again on the first of next month to talk about our progress.
