Overall the women’s apparel industry is an outstanding business opportunity. It is an enormous industry that will only continue to grow with time. If the resources were available it would be a crime to not take advantage of this continually growing market. This market has seen a shift in price over the years. While the demand for cheaper athletic clothing has increased, the customer is still willing to pay a good deal of money for this active wear. For instance customers in this market will spend up to $100 on an athletic fitting hoodie.
With all of this in mind I believe that Harrington is in prime position to take a swipe at this industry. Harrington is a well-respected company that has produced top of the line products since it was established. Their ability to enter the active wear female market would positively reflect upon the company. The Harrington Collection has the financial resources to enter this market, and in conclusion has no excuse to not exercise their marketing power in the female active wear market. 2.
The trend toward more contemporary, athletic fashions leads to the rapid growth of the demand of fashion active-wear. Consumers are now seeking for more contemporary, “not just to gym” active-wear. The new trend active-wear should not be able to wear to anywhere with enough agility and design. Moderate price, durable quality, stylish designs are important purchase criteria for buyers of active-wear. According to the results of surveys, high satisfaction rate reflects the importance of these criteria. Harrington uncovered a potential market of aging consumers with brand loyalty.
The Business plan on Low Fat Cheese Market – Global Industry Analysis
Low fat cheese contains lesser amount of saturated fat and reduces the level of low-density lipoprotein (LDL) cholesterol which is responsible for an increase in the risk of heart disease. Normal cheese has 30-40% saturated fat whereas low fat cheese, produced from skimmed milk contains 7-15% saturated fat. Commonly available cheeses such as cheddars, mozzarella, provolone and others, depending on ...
They are loyal with Harrington’s brand with the better, bridge or designer product lines; they also have interest in active-wear since some of them have no need in professional looks anymore due to the change of life cycle. Upscale active-wear might be attractive for these brand-loyal consumers. 3. Active-wear fits the Vigor division because the Vigor style was the less traditional division out of all Harrington’s. The division focused on comfort and fashion. Although the Vigor division initially focused on career wear, many women who were not as career oriented anymore still wanted the comfortable and fashionable clothing. Since many of the apparel sales in 2008 came from moderate and budget classifications. Vigor wanted to price the hoodies, t-shirts, and pants in those price ranges while maintaining Harrington’s quality that was expected by loyal customers. One possible impact that this could bring to the Vigor line would be that their sales would increase drastically. Many of their loyal customers still want fashionable clothes, but they wanted clothing that they could wear outside of their normal working clothing. 4.
