On 4 June 2012,Hero Motocorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors. ————————————————- Company profile “Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company.
In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan ‘Fill it – Shut it – Forget it’ that emphasised the motorcycle’s fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda.
Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program. ————————————————- History Hero MotoCorp was started in 1984 as Hero Honda Motors Ltd. 1956—Formation of Hero Cycles in Ludhiana(majestic auto limited) * 1975—Hero Cycles becomes largest bicycle manufacturer in India. * 1983—Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed * 1984—Hero Honda Motors Ltd. incorporated * 1985—Hero Honda motorcycle CD 100 launched. * 1989—Hero Honda motorcycle Sleek launched. * 1991—Hero Honda motorcycle CD 100 SS launched. * 1994 – Hero Honda motorcycle Splendor launched. * 1997—Hero Honda motorcycle Street launched. * 1999 – Hero Honda motorcycle CBZ launched. 2001 – Hero Honda motorcycle Passion and Hero Honda Joy launched.
The Essay on Marketing Honda Motorcycles
Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this ...
* 2002—Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched. * 2003—Hero Honda motorcycle CD Dawn, Hero Honda motorcycle Splendor plus, Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Karizma launched. * 2004—Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ* launched. * 2005—Hero Honda motorcycle Super Splendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure. 2007—New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Hunklaunched. * 2008—New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched. * 2009—New Models of Hero Honda motorcycle Karizma:Karizma – ZMR and limited edition of Hero Honda motorcycle Hunk launched * 2010—New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle Hunk and New Hero Honda Motorcycle Super Splendor launched. 2011—New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched. New licensing arrangement signed between Hero and Honda. In August Hero and Honda parted company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda joint venture. In November, Hero launched its first ever Off Road Bike Named Hero “Impulse”. * 2012-New Models of Hero Motocorp Maestro the Musculine scooter and Ignitor the young generation bike are launched. Termination of Honda joint venture
The Term Paper on Motorcycle industry in Thailand
Executive Summary Thai motorcycle industry entered in Thailand since 1964. There are four main players in this industry including Honda, Yamaha, Kawasaki, and Suzuki. Even there are not much competitors but the competition among them are fierce. Thai market for motorcycle is in maturity stage. This makes the players have to use strong strategies to possess market share. The dominant player in this ...
Differences had been brewing for a few years before the split over a variety of issues, ranging from Honda’s reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up that expires in 2014) as well as Indian partner’s uneasiness over high royalty payouts to the Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly managed by the Munjal family) to merge the company’s spare parts business with Honda’s new fully owned subsidiary Honda Motorcycle and Scooter India (HMSI).
Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as well as future models. Hero MotoCorp The new brand identity and logo of Hero MotoCorp were developed by the British firm Wolff Olins. The logo was revealed on 9 August 2011 in London, to coincide with the third test match between England and India. Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendor for its components instead of just Honda-approved vendors. Promotional strategies:-
As part of its global branding program, it unveiled its new logo and brand identity in London on August 9th in the presence of many celebrities, Indian and international. But it seems that has been overshadowed by the ongoing riots there that may have put a dampener on the whole exercise. The old logo of ‘Hero Honda’ was complicated and dated, and the font was uninspiring. The new logo of ‘Hero MotoCorp’ is a stylized 3D ‘H’ using the colours red, black and white. The lettering consists of ‘Hero’ in red in a much cleaner and simpler font.
Red has been a ‘Hero Honda’ staple color and is strongly associated with it. But they have also used it to depict continuity, change and confidence. It’s a simple logo, memorable, and quite classy. The old tagline of ‘Hero Honda’ was ‘Desh Ki Dhadkan’ (Hindi to English translation: Heart of the [Indian] Nation OR Pace of the [Indian] Nation).
This was clearly India focused, and it generated a lot of following for the company in its promotional campaigns during events such as the Cricket World Cup and uilt up strong emotional patriotic associations for it. These associations have just been weakened if not broken by the new ‘Hero MotoCorp’ as it launched itself internationally in London. It aspires to be seen as a global player. Not just Indian. This strategic change may have a detrimental effect on the company’s fortunes in the Indian market. A slot just opened up for any other Indian motorbike company such as TVS Motor Company to position itself in the minds of people as ‘India’s Biking Pride’.
The Essay on India International Management Analysis
India - International Management Analysis I would like to start by saying that India despite it long history gained independence from Great Britain only in 1947. Ever since the country faces different disputes over territory with Pakistan, China and Bangladesh and enjoys massive overpopulation, environmental degradation, extensive poverty, in spite of impressive economic growth in the country ( ...
Also now is not the best time for global expansion, and one of the best times for growth within India. The new tagline is ‘Hum Main Hain Hero’ (Hindi to English translation: There is a Hero in each one of us) which is individualistic and personal. It does not have the collective feel of patriotism, although it is still in Hindi, one of the official languages of India which is widely spoken here. Considering they are planning to put a global face on their brand, I assume they will translate it in English and other languages when used abroad.
But the new tagline sounds very cliched to me. It also sounds as if they are enticing their customers to drive around recklessly like crazy bikers who think they are heros. If you have driven on the roads of Mumbai, you’ll know what I’m taking about. Despite the global flavor of all other things, they have enlisted two Indians as brand ambassadors: Ranbir Kapoor (a bollywood actor) and Irfan Pathan (a cricketer in the Indian Cricket Team).
A potent combination for marketing and sales here in India.
For those out of the Indian cultural loop, Bollywood and cricket are possibly the only two things that still keep India united, helping its people forget reality and their daily problems, keeping them comfortably numb. Using stalwarts from these industries can really ramp up their following and sales here. Add in a Hero MotoCorp anthem (which shares its name with their tagline) by the Oscar winning Indian musician AR Rahman (of Slumdog Millionaire fame internationally) and it should have been an almost perfect launch. Too bad London was burning just then.
And now some of India is burning too! They did not expect their ‘Desh Ki Dhadkan’ to NOT launch themselves in India. Pretty heartless stuff from the ‘Heart of the [Indian] Nation’. Online marketing campaigns: A quick look into the online marketing campaigns of Hero MotoCorp, it seems they have balanced the priority on both Social Media Marketing and Pay per Click Management from the end of first week August. Social Media Marketing on popular sites like Facebook, Twitter and Youtube seems to pave its way of successful marketing and branding.
The Business plan on Honda Marketing Plan
I appreciate the opportunity to analyze your business and present my research to you. I will now attempt to summarize my findings in this letter, which are detailed out in the marketing plan. Your annual report 2011, expressed how Honda operates under the basic principles of “Respect for the Individual” and “The Three Joys” joy of buying, selling and creating. Honda’s commitment to these basic ...
Facebook fan Page is seen to be the most converting one as it has above 60k fans, second comes the Youtube channel with 300+ subscribers and then latter the twitter handle with around 200+ followers. [Status as of 30-08-2011] Among the PPC networks, Google, Yahoo, Bing and Facebook Ads are used in full swing. Keywords focused included hero honda, hero moto corp, hero honda new logo, honda city, pulsar 220, honda cbr 250r, hero honda india, honda city india, honda minivan, etc…
