It also signed a multi-year agreement with a leading resort real estate developer in Thailand, Destination Properties, to manage a newly built, 358-room golf resort and spa in Thailand. Hilton is also increasingly relying on the franchisee-based model for growth. This enables the company to earn revenues without incurring any additional costs to purchase real estate and construct hotels. This strategy further enables the company to concentrate its efforts towards building a strong brand instead of buying real estate. The following table compares Hilton’s performance to its competitors in 2006.
Comparison to Competitors| | Starwood| Hilton| Marriott| Intercontinental| Number of Hotels| 871| 2,935| 2,832| 3,600| Number of Rooms (Thousands)| 266| 501| 514| 538| Geographical Presence (Countries)| 100| 78| 68| 100| Occupancy (Percent)| 71. 2| 72. 5| 74. 4| N. A. | Average Daily Rate (USD)| 191. 56| 115. 43| 153. 99| N. A. | RevPAR (USD)| 136. 33| 82. 46| 114. 61| N. A. | Although Hilton has 2,935 hotels, its occupancy rates and average daily rates are lower as compared to its competitors. Hilton’s consumers Hilton is willing to attract two types of costumers, business travelers and vacation travelers.
Hilton does everything to save time to business travelers and attract them. For example these 3 things : eFolio – Get Your Bill Fast| | No more extra trips to the front desk. Now you can print your final hotel bill right from our website. Just one more benefit of being a HHonors member or having a Fast Reservations account with us. | Self Service Kiosk Eager to get settled in your room? In a hurry to catch a flight? Hilton has introduced self-service kiosks, located in the lobby of selected hotels. Over 47,000 guests have already “moved to the front of the line” with Hilton’s new self-service solution. In-Room Fitness| | Stay Healthy.
The Essay on Hilton Hotel Differentiation
... it became possible for Hilton Hotels to replicate their services across the various hotels across the globe. * ... expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate ... little margin to differentiate from the major competitors in the industry which include Marriott ... creating a long term relationship. For eg. Rooms can be pre-assigned and prepared ...
Stay Sharp! Have a treadmill delivered to your door and enjoy your own private workout at your own pace. You’ll feel great about keeping true to your training schedule. | | | | | | | | | | The other part of Hilton hotels tends to attract vacation and holiday travelers and that’s why they are built in tourist attractions, by the sea or by the ocean. But rather than saving time such as the business part, vacation Hilton’s take things more slowly and more delicately by making their costumers feel special and giving them full attention. For holiday travelers Hilton has built over 1200 hotels in the best sites all over the world
