According to the independent sample t –test that was used to analyze whether the Hobbit’s Choice restaurant is more appealing to women than it is to men (Vice versa), the results show that the mean of men who answered to the question “How likely would it be for you to patronize this restaurant? ,” is 3. 02 (On a scale of 1-5, 5 being ‘Very likely’), while women’s responses averaged to 2. 98. Despite the mean of men responses is greater than women’s, the level of significance is . 538 (Table 1), which is greater than . 05.
This indicates that there is no sufficient evidence that there is a difference between the genders in their levels of appeal because the populations of the two genders are different. There is very little difference between the two genders to accurately determine which gender finds the restaurant more appealing. Next, the location of the restaurant preferred by patrons is discussed. The results indicate that after a paired t-test analyzing whether a waterfront view is preferred more than a drive of less than 30 minutes, the mean of people who prefer the waterfront is 3.
42 while the mean of people who would rather drive less than half an hour is 2. 73 (Table 2A).
The level of significance is . 000 (Table 2B), which is less than . 05 indicating that the means are significantly different. With respect to the location of Hobbit’s choice Restaurant, a waterfront view is more preferred since the mean is higher than the average of people who prefer otherwise. With respect to the restaurant’s atmosphere, a jazz combo is much preferred according to results where the mean of people who prefer a jazz combo is 3.
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70 while the mean of people who prefer a string quartet is 2. 50 (Table 3A).
The output indicates that the level of significance is . 000 (Table 3B), meaning there is a significant difference between the people who prefer string quartet of jazz combo. According to Table 4A, the mean of people who prefer unusual entrees and unusual desserts are the same, also that the level of significance is . 949 meaning there is not difference between the two variables. We are unable to determine which one is more preferred based on the research.
This suggests that the preference over unusual entrees or unusual desserts should not be used to make strategic marketing decisions in reference to the Hobbit’s Choice restaurant. Table 5A shows the output of the ANOVA test on the collected data of people’s income and their level of appeal. The significant value is . 000 which indicates that at least one pair of means is significantly different, which excludes the null hypothesis that not one pair of means is significantly different. We then look at the post Hoc test table (Table 5B), which arranges the means in ascending order from top left to bottom right.
The factor variable that was chosen is the level of income, which is grouped on the left column of table 5B. According to this table, people of higher income are more likely patrons of the Hobbit’s Choice restaurant while people with lower incomes are least likely to. Therefore, the general pattern applies to the Hobbit’s Choice restaurant. Similar to the analysis of the relationship between income and level of appeal, the ANOVA table output suggests that at least one pair of means is significantly different because of its .
000 level of sig. Table 6B is the post Hoc test that groups the means of patron likelihood according to the groups of different geographic areas separated into zip code groups (A,B,C,D).
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Jeff and Cory’s speculations are correct, because each area group have different levels of appeal in patronizing the Hobbit’s Choice restaurant. Zip codes 3,4 &5, coded by the letter B seems to be the most likely geographic area to patronizing this upscale restaurant while zip codes coded by the letters A and D are the least likely to be patrons.
