How To Create Powerful Testimonials And Why Using Even Just ONE Could Double Your Income! Ninety percent of all marketing efforts, emails that go out to customers, letters, etc. , do not have testimonials within them. This is usually because (a) you didn’t think to use them, assuming you had some, or (b) you don’t have any testimonials because you ” ve never asked one of your happy customers for one, or (c) you don’t know how to best use the ones you have, or (d) all of these. Here is some invaluable advice on how to get (the best) testimonials, and how to use them. Testimonials are the single most important marketing tool available to you. Your own self-promotion can never have as much impact as what others say about you.
The Winning Testimonial Formula Here’s what all testimonials should include: 1. “I AM LIKE YOU.” We had this problem… We were concerned about… We badly wanted to consolidate… We didn’t believe you at first, since… In this step the ideal testimonial describes the situation the customer found themselves in with enough details so that others with similar situations will say, “Oh that’s just like me!” 2.
“HERE’S THE RESULTS OF TRYING HOME 123.” Now we know that HOME 123 does a great job… You delivered the benefits you said you would… Actually, you delivered FAR MORE than you said you would… than my wildest dreams. Here’s exactly what we learned…
The Business plan on Customer Service Essay
Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations. Customers expect certain things when they walk into a business, and those with the highest level ...
This step shares very specifically the results that the customer got from your loan and your service. 3. “I HIGHLY RECOMMEND L/O /HOME 123.” If you want these same benefits, you should use L/O / HOME 123… So, the formula tells people, “I am like you. I had a problem like you do and wanted to achieve the same benefits that you do.
Like you, I was concerned about what I should do, wondering if anyone could really help me. Well, now I know!” 4. KEY POINT: Get a testimonial for every major benefit that you were able to fulfill. And, be sure to get permission to use the FULL NAME and city where people live. 5. EASIEST WAY TO GET TESTIMONIALS: ASK! After you have provided good service for someone, send them a letter, email or call then and ask them for a testimonial using the formula described in numbers 1 through 3 above.
The best time to ask for a testimonial is right before the closing date. Once the loan is closed, the customer has what they want, and may not be as receptive to returning your calls, etc. Get them while their hot and excited! Make sure to include the E-Link in the testimonial. 6.
BUILD IN AN EVALUATION FORM. Every time you have a loan that’s going to closing, conclude your service by sending (faxing, emailing or mailing) a form that evaluates how they experienced you. Be sure to include the 3 points listed above and a statement that lets them give you p.
