Certainly, the hospitality industry is one of the most competitive industries, since hotels, if managed properly, are able to provide the owner with significant profits as well as the goodwill needed in order to expand. After researching the hotel market in Calgary, the following four hotels appear to be the key competitors of Calgary Marriott Hotel: Travelodge Hotel Calgary Macle, Quality Inn (Motel Village), Hotel Quality and Conference Center, Travelodge Hotel Calgary Intl airport. Travelodge Hotel Calgary Macle, which is located not that far from Marriott Hotel 10 minutes from downtown Calgary, is a six story beautiful building that is easy accessible from various locations throughout the city. The hotel has been refurbished recently, and now the customers enjoy great interior and exterior. There are two competitive advantages of that particular hotel that are solid enough to claim that Travelodge Hotel Calgary Macle is one of the key competitors to Marriott.
First of all, the hotel is located on the South side of Calgary on the major highway from the United States, which enables the hotel owners enjoy the inflow of the tourists from America, which are ready to pay their money for the quality services offered by the hotel. Besides, the hotel has Pet Friendly Policy, thus the staff can easily accommodate both the guest and his / her pet, which is a great advantage. Quality Inn (Motel Village) is another hotel that is one of the key competitors of Marriott. The hotel is located near the University of Calgary, which is a potential advantage, since when the parents visit their children that study at the university, it is natural that they would like to stay close to them, thus making Quality Inn their first choice.
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural ...
An indoor heated swimming pool and the restaurant near the pool make an irresistible combination and by far one of the biggest competitive advantages of the hotel, the guests certainly enjoy having their meal served right after they spend sometime in the pool. Although most of the services resemble those provided by the Marriott hotel, Quality Inn can boast delicious meals that are prepared by the specially trained staff, thus making the hotel the most favorable choice of any gourmand. Hotel Quality and Conference Center is another key competitor to be discussed within the course of that section. The location is not much worse than that of the Marriott hotel it is located five minutes form downtown. The hotel was renovated in 1998, and the rooms and the exterior of the building illustrate the combination of great design with functionality.
The hotel features facilities for disabled people, conference facilities, and two restaurants, those serve both local and international cuisine. However, the main competitive advantage of that particular hotel is more connected with the pricing policies the hotel provides free accommodation for children. Taking into consideration the fact that Marriott Hotel as well as its key competitors all have approximately similar pricing policies, providing accommodation for children without charging the client is certainly a great advantage, since families that travel with their children would choose that hotel from the options available. Travelodge Hotel Calgary Intl Airport is the last, but certainly not the least key competitor of the Marriott Hotel.
In the following paper, I would like to focus on Ritz Carlton, Inc. , a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries and territories (Marriott International, Inc. Corporate Headquarters, 2008). My key task is to discuss market segmentation, targeting and positioning strategies of the company with the following brands: Marriott Hotels & ...
The location near the airport is a great advantage by itself those who are going to stay in Calgary for a day or two would definitely prefer to stay close to the departure place, besides, it is quite natural to get a room in the hotel that is the closest to ones current location. Besides, that particular hotel is probably one of the best in Calgary in terms of the staff. The administration of the hotel has special training programs to ensure that the staff members make their clients stay at the hotel the best time spent in Calgary. Always smiling and polite, the staff is ready to fulfill any reasonable request of the guest within the shortest time span possible, thus making Travelodge Hotel Calgary Intl Airport great place even for the most demanding guests.