Another essential component of the hospitality industry that must be thoroughly considered by the hotels owners are various bars and restaurants, has also undergone substantial changes recently. Lack of spare time was one of the most important factors that facilitated all the major changes in that sphere, since the increase in the rhythm of life necessitated the correspondent changes within the whole industry. Certainly, a lot of people still use restaurants mainly for the recreational purposes, however the amount of people that demand good food in a limited amount of time has increased rapidly, since the increase in the business activities and the workload made it impossible for a lot of businessmen to spend considerable amounts of time in restaurants. Thus, a lot of restaurants are now changing their practices in order to satisfy the changing needs of the consumers. First of all, various types of fast food are growing in popularity, since they not only provide clients with a fast and efficient service, but also enable the customers to choose from a broad range of items and prices, which is a competitive advantage that not all the restaurants can afford due to the high fixed and overhead costs. The spread of the fast foods indicates that people are becoming more practical, they start to value price and time efficiency more than the superior service and the atmosphere in that specific industry.
'Managing Change' Massive change is impacting on all facets of society, creating new dimensions and great uncertainty. Instant communication, super small high-tech equipments, the globalization movement, the deadly terrorist attacks in the U. S. , the emerging of foreign investments in China nation are all the changing dimensions of the world. These are few of the changes which have occurred ...
While a decade or two ago it was normal to spend a couple of hours in the restaurant, tasting various dishes and having a couple of drinks, nowadays people are more inclined to have a fast meal in order to proceed with the routine of the everyday work. Certainly, there are still a lot of restaurants that specialize in some exclusive food and drinks as well as the superior service, however the overall percentage of those restaurants compared to simpler and more time efficient restaurants and fast foods decrease tremendously due to the changes in people’s lifestyles. Now it is the right time to elaborate on the nightclubs, since that very component of the hospitality industry can account for the substantial amount of profits compared to most of the other parts of it. The nightclubs, especially in the large industrially developed cities, sometimes can be compared to the small cities themselves. The need for socialization and sense of belonging made it possible for the owners of those nightclubs to create the atmosphere where everyone feels relaxed and entertained, which implies that people are ready to spend substantial amounts of money there.
The increase in size is not the only characteristic of the nightclub that was changed due to the changes in society. The mentioned above need for innovation and new experiences is responsible for another tendency that was not evident a decade ago. Back in the old days, when the clubs were already popular and considered one of the most profitable businesses ever, a good nightclub that had enough promotion and publicity was able to bring profits to its owners for more than a couple of years, since people were willing to attend it as long as some new shows and recreations were available there. However, nowadays people are not satisfied with going to the same nightclub even for a couple of months on the regular bases.
The Essay on Influences of Service Quality on Customer Satisfaction and Customer Loyalty in Restaurant Industry in Malaysia
Malaysia is a rapidly developing country in Asia and economic growth is projected to moderate to 5. 2% in 2011 (Suzy, 2011). According to the World Bank Group, Malaysia GDP per capita is 14,215 USD, which is adjusted by purchasing power parity. This shows that the purchasing power and standard of living of the Malaysians is growing adequately. Consequently, Malaysians allocate largest amount of ...
The very structure of the industry has changed due to the fact that even the most popular nightclub fades away in about a year after it is opened (and that if it is really good).
Various resorts and seaside cities are the centers of the hospitality industry that probably can boast the most significant amounts of profits, since while the regular hotels are frequently used for business purposes, the hotels and restaurants at those places serve one goal only – entertainment. However, the changing lifestyles also had some impacts on those “sun cities.” Nowadays a lot of people prefer to travel to various exotic countries for vacation, thus the traditional recreational pattern of vacation that necessarily involved some city with access to sea is changed by another pattern: get to see as much new and interesting things and possible. Certainly, there are still a lot of people that prefer good sun tan and swimming to all the exotic countries in the world, however the representatives of the hospitality industry have to compete extensively for all the clients that visit those cities on their vacation time. Various tactics to compete include both price and non-price methods, and the whole industry is changing due to the change in the society preferences.
However, as some of the analysts predict, within a short period of time the “sun cities” are going to regain their popularity, therefore the owners of various hotels, clubs, entertainment centers, etc. now have to get ready for the inflow of customers that would certainly demand some new things and the superior quality of service for all the money that they will be willing to spend there.