Afternoon, everyone. I am sure everyone sitting here has experienced purchasing a product insprired by it’s advertisement? Today, I will be talking to you about advertisements and how they affect our daily lives. Advertisements are all around us. It is a form of communication used to persuade it’s audience to consume the product the companies selling . Advertisements are usually paid for by sponsors and are displayed through various ways such as television, newspapers, brochures, mail, radio, internet and so on. It is nearly impossible for us to not know the latest products in stores.
The main objective of commercial advertisers is to increase the consumption of their products or services through branding and packaging. The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another. Visual content and design also plays a major role in advertising , but don’t have high expectations for the product in the image. It is most likely to be beautified and exaggerated. That is why It is essential that we identify one product carefully before consuming to prevent the consequences of disappointment after.
Although you might think we don’t give much attention to the values presented in ads, they actually do have a big impact on our lives. According to a research, on average, an individual is exposed to 3000 advertisements everyday. These ads have great influence on what we eat, wear, how we act and talk. Believe it or not, we are unconciously led to living the way publicity suggests we should. For example,” a flawless woman”, what was the first image that popped into your head? Is it that of a young, thin lady with flawless skin? If yes, I am not surprised since it is what publicity displays the perfect woman as.
The Essay on Advertising and Beauty Product Advertisements
... magazines. A qualitative research was conducted on beauty product advertisements in two popular local women’s magazines, Cleo and ... English Language magazines are constantly flooded with beauty product advertisements. Some of them provide quite a lot of ... Fairclough, 1989:62). Based on the total fifty eight beauty products advertisements analysed, twenty had used direct address. Examples are as ...
But, what does this say about women in general? What a lot of people forget is that most of these images have been modified with computer graphics. In addition, only a very small percentage of all women possess this body type, yet many young girls today care too much about their body image and strive to look like what they see through these ads. This may be the reason why today one out of five girls has an eating disorder. In conclusion, I feel that it is important to control the influence from advertising. We need to be aware of this as it can be a threat to a healthy conscience and lifestyle..
